Hustle vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hustle
Score 6.1 out of 10
N/A
Hustle, headquartered in San Francisco, offers their mobile marketing platform emphasizing peer to peer texting and event or cause promotion. The platform is for higher ed, labor and non-profit, political causes, and also enterprises carrying out marketing efforts.N/A
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
HustleListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HustleListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
HustleListrak
Small Businesses
OneSignal
OneSignal
Score 9.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HustleListrak
Likelihood to Recommend
8.7
(3 ratings)
7.1
(10 ratings)
Support Rating
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
HustleListrak
Likelihood to Recommend
Hustle
Hustle is best suited for messages that require a response, like Yes/No for RSVP or asking if they need more info about a topic. We use Hustle to communicate with students in higher education to inform them about important information like upcoming payment deadlines or to encourage attendance at events like orientation.
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Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
Hustle
  • Personalized texting at scale.
  • Scrubbing numbers for cell phones with 99% accuracy.
  • Sends alerts so you never miss a notification.
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Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons
Hustle
  • This is one of the more expensive options available
  • Wish there was more data to report on
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Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Support Rating
Hustle
Amazing support staff. Whether you have a dedicated contact or just help from their support channel, they help clear issues very quickly.
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Listrak
No answers on this topic
Alternatives Considered
Hustle
We have also used RAVE and Google Voice to send text massages. RAVE does not allow for one-to-one communication with recipients an Google Voice does not let you easily communicate with list of contacts and lacks the interface for canned responses. Neither provides the quality reporting that is available in Hustle.
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Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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Return on Investment
Hustle
  • It has helped us get in front of new prospects easier.
  • It has improved communication with current customers.
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Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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ScreenShots