Hustle vs. Listrak

Hustle is best suited for messages that require a response, like Yes/No for RSVP or asking if they need more info about a topic. We use Hustle to communicate with students in higher education to inform them about important information like upcoming payment deadlines or to encourage attendance at events like orientation.

Incentivized

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

Incentivized

• Personalized texting at scale.
• Scrubbing numbers for cell phones with 99% accuracy.
• Sends alerts so you never miss a notification.

Incentivized

• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

Incentivized

• This is one of the more expensive options available
• Wish there was more data to report on

Incentivized

• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Incentivized

Amazing support staff. Whether you have a dedicated contact or just help from their support channel, they help clear issues very quickly.

Incentivized

We have also used RAVE and Google Voice to send text massages. RAVE does not allow for one-to-one communication with recipients an Google Voice does not let you easily communicate with list of contacts and lacks the interface for canned responses. Neither provides the quality reporting that is available in Hustle.

Incentivized

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

Incentivized

• It has helped us get in front of new prospects easier.
• It has improved communication with current customers.

Incentivized

• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.