IBM Cognos Analytics vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 8.2 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
IBM Cognos AnalyticsLooker Studio
Editions & Modules
On Demand - Standard
$10.00
per month per user
On Demand - Premium
$40.00
per month per user
No answers on this topic
Offerings
Pricing Offerings
IBM Cognos AnalyticsLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsLooker Studio
Top Pros
Top Cons
Features
IBM Cognos AnalyticsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.9
101 Ratings
4% below category average
Looker Studio
7.6
51 Ratings
10% below category average
Pixel Perfect reports8.592 Ratings8.335 Ratings
Customizable dashboards7.899 Ratings9.250 Ratings
Report Formatting Templates7.496 Ratings5.249 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
8.1
103 Ratings
0% below category average
Looker Studio
6.3
50 Ratings
24% below category average
Drill-down analysis8.1101 Ratings7.442 Ratings
Formatting capabilities8.1102 Ratings8.346 Ratings
Integration with R or other statistical packages7.871 Ratings3.123 Ratings
Report sharing and collaboration8.499 Ratings6.650 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.3
103 Ratings
1% below category average
Looker Studio
7.6
50 Ratings
9% below category average
Publish to Web8.327 Ratings9.244 Ratings
Publish to PDF8.797 Ratings7.043 Ratings
Report Versioning8.626 Ratings8.131 Ratings
Report Delivery Scheduling8.0100 Ratings4.834 Ratings
Delivery to Remote Servers8.112 Ratings8.718 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
8.1
93 Ratings
0% above category average
Looker Studio
8.9
49 Ratings
8% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.088 Ratings9.349 Ratings
Location Analytics / Geographic Visualization8.285 Ratings9.446 Ratings
Predictive Analytics8.181 Ratings7.924 Ratings
Pattern Recognition and Data Mining8.020 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
8.3
98 Ratings
4% below category average
Looker Studio
-
Ratings
Multi-User Support (named login)8.495 Ratings00 Ratings
Role-Based Security Model8.394 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.294 Ratings00 Ratings
Report-Level Access Control8.423 Ratings00 Ratings
Single Sign-On (SSO)8.376 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
7.3
81 Ratings
8% below category average
Looker Studio
-
Ratings
Responsive Design for Web Access7.975 Ratings00 Ratings
Mobile Application7.366 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.172 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.5
60 Ratings
5% below category average
Looker Studio
-
Ratings
REST API7.357 Ratings00 Ratings
Javascript API7.556 Ratings00 Ratings
iFrames8.39 Ratings00 Ratings
Java API6.911 Ratings00 Ratings
Themeable User Interface (UI)7.110 Ratings00 Ratings
Customizable Platform (Open Source)7.87 Ratings00 Ratings
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User Ratings
IBM Cognos AnalyticsLooker Studio
Likelihood to Recommend
8.1
(126 ratings)
8.8
(51 ratings)
Likelihood to Renew
9.7
(27 ratings)
9.0
(1 ratings)
Usability
8.0
(8 ratings)
9.0
(3 ratings)
Availability
8.6
(4 ratings)
-
(0 ratings)
Performance
9.0
(5 ratings)
-
(0 ratings)
Support Rating
10.0
(8 ratings)
6.7
(10 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
8.0
(4 ratings)
-
(0 ratings)
Implementation Rating
7.0
(7 ratings)
-
(0 ratings)
Configurability
8.0
(2 ratings)
-
(0 ratings)
Ease of integration
7.3
(3 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsLooker Studio
Likelihood to Recommend
IBM
Our first and most basic scenario was to automatize the creation and publication/sharing of business reports that used to be created manually by employees throughout our organization. Using Cognos for that first use case worked well. The advanced analytics functionalities we used on the aggregated data were also as expected. However, the user interface is not always intuitive, and there is a steep learning curve, so I would recommend Cognos only to large organizations where there is a need for the most advanced functionalities (AI analysis/prediction).
Read full review
Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Pros
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
Read full review
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
IBM
  • Sometimes there might be performance issues when dealing with large and complex data.
  • Although IBM provides full documentation but sometimes it's difficult to find answers to questions and connect with their customer support.
  • It relies on external tools for data cleaning, transformation and also for some integration tasks. It can also improve on providing wider range of data sources for integration.
Read full review
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Read full review
Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Google
No answers on this topic
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Google
No answers on this topic
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Google
No answers on this topic
Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Google
No answers on this topic
Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Google
No answers on this topic
Alternatives Considered
IBM
In the past Management had used Excel and Workiva capabilities to create the reporting dashboards that were being used to make decisions. Since switching to IBM Cognos Analytics the Company has been much more efficient and decision making has been streamlined. IBM Cognos Analytics was chosen due to its reputation and data visualization capabilities and neither have been wrong.
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Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
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Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Google
No answers on this topic
Return on Investment
IBM
  • High ROI with well designed solutions. Supported by scalable deployment, robust security model and ability to create valuable content.
  • High ROI where well designed data models can be deployed with a common metadata layer to a variety of users and use cases.
  • High ROI in an environment that includes a variety of vendors and best of breed products within the overall platform
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
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