IBM Cognos Analytics vs. SAS Viya vs. smartocto

IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation

Incentivized

SAS Viya is well suited in doing visual presentations with automation to track real time data and also it has the AI, so it is trusted AI and makes it helpful, SAS Viya can do some change in interface so small screen does not make problem

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

• Data Visualization: Plenty of options exist for multiple use cases, and dashboards are easy to implement and customize.
• Integration with IBM Watson: makes it easy to use Watson AI features (NLP etc.) on your data.
• Its advanced analytics functionalities with powerful pattern detection/prediction models.

Incentivized

• SAS is can be used as query builder tool which can automate a lot of excel process.
• There are variety of statistical options available that tie up good visual analytics.
• There are inbuilt models available for different operations which doesn't require any coding and are easy to run.

Incentivized

• Providing actionable data the moment that you need it
• Providing a clear and easy to use UX
• Very flexible when it comes to the configuration for your particular business

• IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
• Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.

Incentivized

• SAS Analytics does not have very good graphic capabilities. Their advanced graphics packages are expensive, and still not very appealing or intuitive to customize.
• SAS Analytics is not as up-to-date when it comes to advanced analytical techniques as R or other open-source analytics packages.

Incentivized

• CPI is sometimes harder to understand but once you do it is of great help for business strategy
• Video content analysis could be improved but it is sufficient enough.

It took my BI team one year to become productive at developing useful content on the IBM Cognos platform. After this year, the reports being developed for a client were stale and no longer relative to the ever changing needs of the business client. Given the same opportunity, I would select a platform that allows the team to quickly produce BI content. Fail fast and recover quickly!

Not only does SAS become easier to use as the user gets more familiar with its capabilities, but the customer service is excellent. Any issues with SAS and their technical team is either contacting the user via email, chat, text, WebEx, or phone. They have power users that have years of experience with SAS there to help with any issue.

We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.

If SAS Enterprise Guide is utilized any beginning user will be able to shorten the learning curve. This is allow the user a plethora of basic capabilities until they can utilize coding to expand their needs in manipulating and presenting data. SAS is also dedicated to expanding this environment so it is ever growing.

smartocto is a very user-friendly tool, with a smart & clean interface.

Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point

SAS probably has the most market saturation out of all of the analytics software worldwide. They are in every industry and they are knowledgable about every industry. They are always available to take questions, solve issues, and discuss a company's needs. A company that buys SAS software has a dedicated representative that is there for all of their needs.

Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.

Although nothing is perfect, SAS is almost there. The software can handle billions of rows of data without a glitch and runs at a quick pace regardless of what the user wants to perform. SAS products are made to handle data so performance is of their utmost important. The software is created to run things as efficiently as SAS software can to maximize performance.

Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.

Incentivized

SAS is generally known for good support that's one of the main reasons to justify the cost of having SAS licenses within our organization is knowing that customer support is just a quick phone call away. I've usually had good experiences with the SAS customer support team it's one of the ways in which the company stands out in my view.

Incentivized

Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.

SAS has regional and national conferences that are dedicated to expanding users' knowledge of the software and showing them what changes and additions they are making to the software. There are user groups in most of the major cities that also provide multi-day seminars that focus on specific topics for education. If online training isn't the best way for the user, there is ample in-person training available.

The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us

There are online videos, live classes, and resource material which makes training very easy to access. However, nothing is circumstantial so applying your training can get tricky if the user is performing complex tasks. When purchasing software, SAS will also allocate education credits so the user(s) can access classes and material online to help expand their knowledge.

The implementation was handled very well. The initial implementation exposed a lot of disagreement between our campuses and departments as to how we define data. This was not entirely unexpected, but I thought that we did a nice job as a team to work through some of these challenges.

Ask as many questions you can before the install to understand the process. Since a third party does the installation your company is sort of a passanger and it is easy to get lost in the process. It also helps to have all users and IT support involved in the install to help increase the knowledge as to how SAS runs and what it needs to perform correctly.

IBM Cognos Analytics is robust in terms of reporting, governance and scheduling while Power BI excels in use, interactivity and visuals. In nutshell, IBM Cognos Analytics has edge over Power BI for enterprise grade , structured reporting needs.

Incentivized

SAS is faster then both SPSS and STATA. SAS also has better models and graphs when comparing the three softwares. However, STATA and SPSS are more user friendly. It is easy to use SPSS and STATA, because a lot of it is point-click. SAS requires some training to be able to use it as effectively as possible. SAS is better with large data sets, and it is easier to analyze many data points at the same time

Incentivized

Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.

It all depends on the type of SAS product the user has. Scaleability differs from product to product, and if the user has SAS Office Analytics the scaleability is quite robust. This software will satisfy the majority of the company's analytic needs for years to come. In addition, if SAS is not meeting the users needs the company can easily find SAS solutions that will.

• The platform can be pretty pricey.
• Convoluted contracts and they fine you for any breach during audits.
• Things are changed between releases without any warning and break.
• It is second to none at being able to customize list and crosstab type reports.
• You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
• On-prem environments can be scaled up pretty much as much as you would like.

Incentivized

• SAS is pretty expensive, so a company would need to take that into consideration before purchasing a license.
• A lot of companies are now starting to use SAS Advance Analytics, it is great for sharing data between departments.
• Presentations come out better when using SAS, and estimates are more precise to the confidence interval.

Incentivized

• We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.