Iconosquare vs. Webtrends Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iconosquare
Score 7.7 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
$29
per month
Webtrends Social
Score 5.0 out of 10
N/A
Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.N/A
Pricing
IconosquareWebtrends Social
Editions & Modules
Single
$29
per month per user
Team
$49
per month
Custom
Contact Us
per month
No answers on this topic
Offerings
Pricing Offerings
IconosquareWebtrends Social
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
IconosquareWebtrends Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IconosquareWebtrends Social
Likelihood to Recommend
8.0
(9 ratings)
5.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Support Rating
9.4
(3 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
IconosquareWebtrends Social
Likelihood to Recommend
Tripnity (ICONOSQUARE)
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
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Webtrends
Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.
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Pros
Tripnity (ICONOSQUARE)
  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
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Webtrends
  • It provided strong metrics on followers, contest entries, and shares.
  • I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness.
  • The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding.
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Cons
Tripnity (ICONOSQUARE)
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
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Webtrends
  • The number of platforms it manages
  • Being able to use a wider range of media types
  • Learning curve could be improved upon for the UX
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Likelihood to Renew
Tripnity (ICONOSQUARE)
No answers on this topic
Webtrends
Unfortunately, they changed the pricing structure and simultaneously offered less support. They did offer premium support, but it was very expensive
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Support Rating
Tripnity (ICONOSQUARE)
We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
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Webtrends
They were fantastic. Highly responsive.
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Online Training
Tripnity (ICONOSQUARE)
No answers on this topic
Webtrends
They didn't have any at the time.
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Implementation Rating
Tripnity (ICONOSQUARE)
No answers on this topic
Webtrends
This was a very straightforward process. First, we customized the look and feel to make it just the way we wanted it. When we were done, we notified our rep who then did some work on their side before pushing the site live. This all worked flawlessly
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Alternatives Considered
Tripnity (ICONOSQUARE)
We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
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Webtrends
After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
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Return on Investment
Tripnity (ICONOSQUARE)
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
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Webtrends
  • Reduced hours per week resolving customer issues
  • Increased efficiency on engagement reporting
  • Is costly to recoup ROI
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ScreenShots

Iconosquare Screenshots

Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management
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