Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
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OpenAsset
Score 8.0 out of 10
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OpenAsset is a DAM tailored for AEC & Real Estate from the company of the same name in New York. A cloud-based Digital Asset Management designed for managing digital assets by property or project.
Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.
If you tag your items with keywords correctly, it is a great resource for quickly finding the digital assets you want. I had meticulously gone through all of our digital assets adding keywords for several categories which made searching for specific items very quick and easy, as well as relevant. OpenAsset is also great for automating the creation of PowerPoint presentations and data sheets. It is a project-based software meaning it works best for those in the AEC industry that sort and store digital assets based on the projects to which they are associated. If you are in a marketing firm or other non-project-based business model then another DAM system would likely work better for you.
Enables us to organize a large number of files in an easy-to-use format
Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.
The AI tagging terms are too generic to really be helpful to us.
When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
You can create an album to share with those outside of your firm, but the only way to do this is to download files into a zip file. This is antiquated thinking. It would be much better if you could create an album that would generate a temporary web page that anyone outside of the organization could view by clicking on a link.
There are a number of legacy items that are no longer functional. OpenAsset needs to either make these functional or remove the options.
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.
I have evaluated MediaValet on a couple of occasions. It is a much more budget-friendly system that is not necessarily project-specific in its architecture. It is much more general in nature in the industries it can target. OpenAsset's integration with Deltek Vantagepoint is a big selling point if you have both of those applications. If you don't have Vantagepoint, MediaValet might be a good alternative to consider.
Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.
