Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.
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Wistia
Score 9.4 out of 10
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Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
iMovie allows users to upload their own clips and edit them together. You're able to add in more clips as you're working on your project which is great as some film editing software don't allow add ons of video clips once you've begun the editing process.
iMovie continually saves as you're working on your project and syncs with your devices so you can work on your project from other like computers.
iMovie is quick to update changes which allows time to be saved during the editing process. It's very helpful when you need to adjust 1-2 things and don't want to spend hours waiting for the changes to go through.
Audio for video editing is a bit limiting. A pro user would feel limited, but the average person can pretty well do what they need in iMovie and that's what matters for this platform.
The design of the UI could use some updating so it doesn't feel so bubbly. This may purely be an aesthetic concern, and maybe the old style makes it more approachable, but i'd prefer to see a more slick design so you don't feel like you are using a kids program.
If you ever want to share the project or manually manage files, it can be a bit difficult to figure out. Fortunately Apple allows you to import a project from iMovie into FCPX if you ever want to be upwardly mobile.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
iMovie is a very inexpensive alternative to other video editing software.
It's very easy to train new users on iMovie, so time is saved there.
We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
