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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    Pricing
    Influ2Makesbridge
    Editions & Modules
    No answers on this topic
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Offerings
    Pricing Offerings
    Influ2Makesbridge
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is based on the number of people targeted by a client.Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
    More Pricing Information
    Features
    Influ2Makesbridge
    Engagement
    Comparison of Engagement features of Influ2 and Makesbridge
    Feature
    Influ2
    8.9
    2 Ratings
    20% above category average
    Makesbridge
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Engagement data tracking9.62 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Influ2 and Makesbridge
    Feature
    Influ2
    9.7
    2 Ratings
    30% above category average
    Makesbridge
    -
    Ratings
    Ad campaign creation9.72 Ratings00 Ratings
    Display advertising10.01 Ratings00 Ratings
    Social advertising9.72 Ratings00 Ratings
    Ad reporting and analytics9.32 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Influ2 and Makesbridge
    Feature
    Influ2
    10.0
    1 Ratings
    34% above category average
    Makesbridge
    -
    Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    ABM sales intelligence10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Influ2 and Makesbridge
    Feature
    Influ2
    10.0
    1 Ratings
    29% above category average
    Makesbridge
    -
    Ratings
    Automated workflow & orchestration10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Influ2 and Makesbridge
    Feature
    Influ2
    -
    Ratings
    Makesbridge
    7.7
    7 Ratings
    0% below category average
    WYSIWYG email editor00 Ratings6.97 Ratings
    Dynamic content00 Ratings8.05 Ratings
    Ability to test dynamic content00 Ratings8.06 Ratings
    Landing pages00 Ratings7.04 Ratings
    A/B testing00 Ratings8.45 Ratings
    Mobile optimization00 Ratings7.96 Ratings
    Email deliverability reporting00 Ratings8.27 Ratings
    List management00 Ratings7.27 Ratings
    Triggered drip sequences00 Ratings8.26 Ratings
    Lead Management
    Comparison of Lead Management features of Influ2 and Makesbridge
    Feature
    Influ2
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.26 Ratings
    Lead scoring and grading00 Ratings7.66 Ratings
    Data quality management00 Ratings8.26 Ratings
    Automated sales alerts and tasks00 Ratings8.26 Ratings
    Campaign Management
    Comparison of Campaign Management features of Influ2 and Makesbridge
    Feature
    Influ2
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    Calendaring00 Ratings7.76 Ratings
    Event/webinar marketing00 Ratings8.44 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Influ2 and Makesbridge
    Feature
    Influ2
    -
    Ratings
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    Social sharing and campaigns00 Ratings8.54 Ratings
    Social profile integration00 Ratings9.13 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Influ2 and Makesbridge
    Feature
    Influ2
    -
    Ratings
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    Dashboards00 Ratings7.67 Ratings
    Standard reports00 Ratings8.47 Ratings
    Custom reports00 Ratings8.17 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Influ2 and Makesbridge
    Feature
    Influ2
    -
    Ratings
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    API00 Ratings7.14 Ratings
    Role-based workflow & approvals00 Ratings8.15 Ratings
    Customizability00 Ratings7.26 Ratings
    Integration with Salesforce.com00 Ratings8.26 Ratings
    Best Alternatives
    Influ2Makesbridge
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Influ2Makesbridge
    Likelihood to Recommend
    9.7
    (4 ratings)
    8.2
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    8.8
    (2 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (2 ratings)
    Online Training
    -
    (0 ratings)
    5.5
    (1 ratings)
    User Testimonials
    Influ2Makesbridge
    Likelihood to Recommend
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Pros
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Cons
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Likelihood to Renew
    Influ2
    No answers on this topic
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Usability
    Influ2
    No answers on this topic
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Reliability and Availability
    Influ2
    No answers on this topic
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Performance
    Influ2
    No answers on this topic
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Support Rating
    Influ2
    No answers on this topic
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Alternatives Considered
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Return on Investment
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.