Informatica Cloud Data Quality vs. Lotame

For effective data collaboration, systematic verification of customer information, and address, among others, Informatica Data Quality is a fruitful application to consider. Besides, Informatica Data Quality controls quality through a cleansing process, giving the company a professional outline of candid data profiling and reputable analytics. Finally, Informatica Data Quality allows the simplistic navigation of content, with a dashboard that supports predictability.

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Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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• The matching algorithms in IDQ are very powerful if you understand the different types that they offer (e.g., Hamming Distance, Jaro, Bigram, etc..). We had to play around with it to see which best suit our own needs of identifying and eliminating duplicate customers. Setting up the whole process (e.g., creating the KeyGenerator Transformation, setting up the matching threshold, etc..) can be somewhat time consuming and a challenge if you don't first standardize your data.
• The integration with PowerCenter is great if you have both. You can either import your mappings directly to PowerCenter or to an XML file. The only downside is that some of the transformations are unique to IDQ, so you are not really able to edit them once in PowerCenter.
• The standardizer transformation was key in helping us standardize our customer data (e.g., names, addresses, etc..). It was helpful due to having create a reference table containing the standardized value and the associated unstandardized values. What was great was that if you used Informatica Analyst, a business analyst could login and correct any of the values.

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• Several partnerships diminishing the value of technologies
• Unable to get list of objects from Repository (like sources & targets) that don't have any dependency
• Scheduling: The built-in scheduling tool has many constraints such as handling Unix/VB scripts etc. Most enterprises use third party tools for this.

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

As pointed out earlier, due all the robust features IDQ has, our use f the product is successful and stable. IDQ is being used in multiple sources (from CRM application and in batch mode). As this is an iterative process, we are looking to improve our system efficiency using IDQ.

Easy to use not only for developers but also business users

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The application works well except an occasional error out while using the system. It usually gets fixed when restarting the Infa server

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Independently Invited by TrustRadius

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Performance works just fine. It was able to load 200+ business terms, 150+ DQ automation, etc. very well.

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Lotame has been an excellent partner with MMP

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IDQ is used by a department at my organisation to ensure and enhance the data quality.
The usage was started with address standardization and now it had been brought to altogether a next level of quality check where it fixes duplicates, junk characters, standardize the names, streets, product descriptions.
In the past we had issues mainly with duplicate customers and products and this were affecting the sales projection and estimates.

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

Scalability works as expected and it is truly an enterprise system.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Integration with tools like PowerCenter helped faster delivery of product, and at the same time conversion
• Reduce overall project cost due to bad data , bad quality, exceptions identified nearing go-live and post production
• Employee efficiency is increased exponentially due to more automated, customized tool

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.