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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    INFUSE

    Score8.9 out of 10
    N/ASince 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A

    Madison Logic Platform

    Score7.9 out of 10
    N/AThe Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
    Pricing
    INFUSEMadison Logic Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    INFUSEMadison Logic Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.—
    More Pricing Information
    Community Pulse
    INFUSEMadison Logic Platform
    Considered Both Products
    INFUSE
    Chose INFUSE
    Infuse is up there with the best of 'em. Would take them over TechTarget all day.
    Incentivized
    Chose INFUSE
    Madison Logic has performed very well for us across EMEA and NA but was a struggle in APAC based on behaviors, organization reach, etc. INFUSE helped with this. INFUSE also has much better user interface and more attractive previews for ads.
    Incentivized
    Chose INFUSE
    I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up …
    Incentivized
    Chose INFUSE
    Have compared them against all other major vendors within the space that my client operates.
    Incentivized
    Madison Logic
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    97 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    96 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    97 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    93 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    94 Answers
    No answers on this topic
    Features
    INFUSEMadison Logic Platform
    Engagement
    Comparison of Engagement features of INFUSE and Madison Logic Platform
    Feature
    INFUSE
    -
    Ratings
    Madison Logic Platform
    8.2
    1 Ratings
    12% above category average
    Automated routing and prioritization00 Ratings8.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Syndicated content00 Ratings10.01 Ratings
    Personalization00 Ratings7.01 Ratings
    Engagement data tracking00 Ratings7.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of INFUSE and Madison Logic Platform
    Feature
    INFUSE
    -
    Ratings
    Madison Logic Platform
    6.7
    1 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Behavioral visitor segmentation00 Ratings6.01 Ratings
    ABM sales intelligence00 Ratings6.01 Ratings
    Intent Data
    Comparison of Intent Data features of INFUSE and Madison Logic Platform
    Feature
    INFUSE
    -
    Ratings
    Madison Logic Platform
    8.0
    1 Ratings
    14% above category average
    3rd party intent signals00 Ratings8.01 Ratings
    Downstream intent signals00 Ratings6.01 Ratings
    Account identification00 Ratings10.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of INFUSE and Madison Logic Platform
    Feature
    INFUSE
    -
    Ratings
    Madison Logic Platform
    6.0
    1 Ratings
    22% below category average
    Automated workflow & orchestration00 Ratings6.01 Ratings
    Best Alternatives
    INFUSEMadison Logic Platform
    Small Businesses
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    No answers on this topic
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    INFUSEMadison Logic Platform
    Likelihood to Recommend
    9.0
    (98 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    8.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (3 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.8
    (95 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    INFUSEMadison Logic Platform
    Likelihood to Recommend
    INFUSE
    From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
    Incentivized
    Read full review
    Madison Logic
    In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
    Incentivized
    Read full review
    Pros
    INFUSE
    • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
    • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
    • Providing high-quality leads that are aligned with our target personas.
    Incentivized
    Read full review
    Madison Logic
    • Data insights
    • Performance reports
    Incentivized
    Read full review
    Cons
    INFUSE
    • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
    • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
    Incentivized
    Read full review
    Madison Logic
    • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
    • Ability to improve the layout of landing pages
    Incentivized
    Read full review
    Likelihood to Renew
    INFUSE
    We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
    Incentivized
    Read full review
    Madison Logic
    No answers on this topic
    Usability
    INFUSE
    INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
    Incentivized
    Read full review
    Madison Logic
    Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
    Incentivized
    Read full review
    Support Rating
    INFUSE
    Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
    Incentivized
    Read full review
    Madison Logic
    No answers on this topic
    Alternatives Considered
    INFUSE
    I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
    Incentivized
    Read full review
    Madison Logic
    To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
    Incentivized
    Read full review
    Return on Investment
    INFUSE
    • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
    • We've seen great quality from titles, and Sales conversations with leads.
    • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
    Incentivized
    Read full review
    Madison Logic
    • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
    • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
    Incentivized
    Read full review
    ScreenShots

    INFUSE Screenshots

    Product screenshotProduct screenshotProduct screenshot