INFUSE vs. smartocto

From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.

Incentivized

Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

• Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
• Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
• Providing high-quality leads that are aligned with our target personas.

Incentivized

• Provides detailed stats on overall blog performance
• Shows which blog topics resonate with readers
• Measures individual blogs against key performance metrics

• I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
• Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?

Incentivized

• It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.

We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.

Incentivized

INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.

Incentivized

smartocto is a very user-friendly tool, with a smart & clean interface.

Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.

Incentivized

I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.

Incentivized

smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.

• CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
• We've seen great quality from titles, and Sales conversations with leads.
• Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.

Incentivized

• It had a positive ROI in terms of support they provide and custom based approach to all our media partners
• Readiness to find solutions to any type of question we might have