inkFrog vs. Shift4Shop

Inkfrog is a useful upload tool for adding stock from your website to eBay and now also to Amazon, although we don't sell via the latter and we only list to eBay UK. I think it works better as an upload tool than an all-in-one eBay shop management tool and some tasks are easier to do directly on eBay itself. eBay also offers insights - such as offering trending prices - that Inkfrog doesn't. However it is useful in terms of being able to bulk adjust item pricing to include the cost of eBay selling fees. Inkfrog is probably ideal if you have a recognisable product to sell - with our offering it struggles with mapping shop categories (we use lots of sub and sub-sub-categories). Certain listing capabilities cannot be reproduced, such as quantity discounts, and I've never got to grips with mapping products with options and variations, so a lot is left out of our full inventory. Ultimately you will still need to find some time in your day to manage your eBay store - Inkfrog is not 100% reliable sometimes. Inkfrog will also take some of your time and a lot of patience, but ultimately is a huge timesaver for uploading products so it is worthwhile.

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At this point I would recommend looking elsewhere - 8 years with a platform and finally have to switch due to the unreliability is not something a business likes to do! They should sell the platform to a company that actually cares about owning an ecommerce builder. Research Shift4 - the parent

• inkFrog handles product variants really well. Their platform pulls the SKUs and information directly from BigCommerce and then lets me easily customize each variant with different pictures which is really helpful.
• It also makes adding multiple listings very easy. Since it imports the item specifics and description directly from BigCommerce I don't have to go through each listing one by one and I can just bulk upload our products onto eBay.
• inkFrog also lets me set different templates for shipping, or profiles from different items and then I can apply those in bulk to items which saves a huge amount of time since I don't have to go through every item and change specifics.

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• In my opinion, charge you too much for what it is worth
• In my opinion, tech support is always blaming client and end up fixing it own issues
• In my experience, make you believe client is important

• The pre-built themes are really bad. Thankfully we don't have to use them and created our own.
• The other issue regarding these themes is that they are locked behind a paywall and are a premium feature; subpar themes should not be charged to consumers.
• InkFrog also connects with other marketplaces that we also sell on, such as Amazon. Unfortunately, it does not work as well with other marketplaces as it does with eBay, which is a shame since we would prefer to have it all in one place.

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• Page structure is all over the place. It can be difficult to find where to go to make page edits.
• Base platform isn't very robust and requires multiple add-ons in order to add CRM, Taxes, and other capabilities
• Reporting isn't very strong, necessitating outside analytics
• File system is also pretty wonky and feels very primitive
• Customer service and technical help leaves MUCH to be desired.
• Not as many supported add-ons/plug-ins as other platforms, and many of them cost additional fees. Many of them also don't seamlessly integrate, meaning you'll need to dev the integration yourself.
• In general, what you see in the WYSIWYG is not what you get.
• Order System is not very intuitive for the modern era

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Not applicable - as a franchisee, the franchiser took over the web site and shopping cart capabilities, so I no longer need the tool. But I would recommend it.

If you are looking for ultra basic interface ...

regular updates braking our site

You always manage to fins someone, but, in my experience, resolving issues are not an easy task. Why do we pay for a service , and then spend time trouble shooting constantly with them ?? In my experience, they eliminate features , send you an email what you can use instead, with instructions most people cant do without an IT guy . It feel more like an open source than a true integrated service.

Initially it was difficult to manage the UI to the client, and then hard to change anything , unless you used the boring and too generic templates . Their template selection is very limited , that are basically all the same with different background images and colours . If you are unfortunate to have been a long-time client, you will have to completely rebuild your store, because old templates are not supported anymore

We looked at Sellbrite. We really liked Sellbrite in view of its glowing reviews and integration with Etsy. However we didn't fully trial the program so I am not able to comment here more than to say that Inkfrog is by far the most economical option. We currently pay around $10 per month, whereas Sellbrite is nearly $50.

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We used them for 2 years and had minor problems up until the end. For the last 2 months, customers were unable to checkout, or connect to our payment processor. We put in like 3 to 5 hot tickets to get fixed and day after day nothing was fixed and support got ruder and ruder with us! We lost thousands of dollars online with this company and now they are chasing us for a renewal payment! Simply put, this is bad software with a poor customer care staff!

• Overall inkFrog has had a positive impact. It has really freed up huge amounts of time that would be normally spent manually managing eBay listings one by one.
• It also has had a very positive impact by using the inventory management which again frees up huge amounts of time since I don't have to go through and manually manage all of our listings. We also do not oversell items anymore which is a giant plus.
• inkFrog's template customization has also really really helped by making our listings much more aesthetically pleasing and more professional looking which builds a lot of trust with our eBay customers.

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• We have seen an increase in sales of 440% since starting with 3D cart.
• We find that the 3D features of promotions, coupon codes, rewards points all make customers want to come to us or come back to us.
• They made mobile conversion pretty easy, and our mobile traffic went from 33% to 54%.

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