The Shift4Shop toolbox is designed to enable users to create an effective eCommerce strategy that attracts visitors, retains customers, and raises profits. The vendor states that to make use of the Shift4Shop toolbox, users can:
- Use themes for the site, then customize the frontend and backend as much with responsive designs, so they can function on screens of any size and dimensions.
- Collect statistics on customer satisfaction, number of conversions, number of page hits, audience reach, and search engine optimization (SEO). The vendor states the information can be used to improve a website and eCommerce strategy.
- Implement automation tools for tedious or repetitive tasks.
- Combine several different page speed optimization methods to decrease load times throughout a website. Many internet users abandon websites if they believe that they take too long to load, so boosting page speed encourages visitors to stay and surf through pages.
- Add more pages and keyword-rich content to a website with a business blog. Running a blog can accomplish many purposes: posts can attract new readers, establish the writer’s reputation as an authority in an industry, increase a website’s SEO value with the proper use of the right keywords, and promote new products.
- Increase a website’s position on search engine results pages for particular keywords using a variety of SEO tools. These include the ability to change page URLs, customize page title attributes, and edit meta tags.
- Integrate a site with Google Tools, which provides assistance with making sites comply to search engines’ standards. Its integrations let users connect with many of the tech giant’s services, including (but not limited to) Google Pay, Google Shopping, Google Ads, Google Analytics, and Google Merchant Center.
- With the Reward Points Module, users can create a loyalty system that awards people “reward points,” based on the amount they spend for a purchase. They can spend these points on future purchases, enticing them to return — and encourage people they know to check out a site.
- With the Customer Relationship Management (CRM) module, people can ask for help and can directly assist them and address their concerns. The module keeps track of every interaction and organizes them so they can be referred back to them in the future.
- Give customers the ability to create a gift registry. This enables them to make and share a wish list of items related to a special event, such as a baby shower or a wedding. Their guests can anonymously purchase those items for the host through the registry, which is updated to show everyone that someone has already laid claim to that gift.
Shift4Shop replaces the former 3dcart, acquired by Shift4 Payments in November, 2020. It is a Shift4 Payments brand.
