TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Leanplum

    Score3 out of 10
    N/ALeanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
    Pricing
    Insightly MarketingLeanplum
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    Insightly MarketingLeanplum
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Insightly MarketingLeanplum
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and Leanplum
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    1% above category average
    Leanplum
    -
    Ratings
    WYSIWYG email editor7.01 Ratings00 Ratings
    Dynamic content7.02 Ratings00 Ratings
    Ability to test dynamic content7.52 Ratings00 Ratings
    Landing pages7.52 Ratings00 Ratings
    A/B testing7.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting7.01 Ratings00 Ratings
    List management9.02 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and Leanplum
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    Leanplum
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and Leanplum
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    Leanplum
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and Leanplum
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    Leanplum
    -
    Ratings
    Dashboards8.52 Ratings00 Ratings
    Standard reports9.02 Ratings00 Ratings
    Custom reports7.92 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and Leanplum
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    Leanplum
    -
    Ratings
    API8.02 Ratings00 Ratings
    Customizability8.52 Ratings00 Ratings
    Best Alternatives
    Insightly MarketingLeanplum
    Small Businesses
    Vbout
    Score9.9 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingLeanplum
    Likelihood to Recommend
    1.0
    (3 ratings)
    8.0
    (5 ratings)
    Usability
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Insightly MarketingLeanplum
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Leanplum
    I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
    Incentivized
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Leanplum
    • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
    • AB Testing - allows us to see which messages are appreciated/opened more by which customers
    • Team collaboration - we can see easily how recently a campaign or message was updated
    Incentivized
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Leanplum
    • Ability to create User Stories with a predefined funnel of actions that will chain themselves
    • Ability to tag users once they enter or leave specific segments
    • Should show in a simple page the main KPIS that matter for all our games at once
    • More granularity in granting access to subsets (not sharing everything per account)
    Incentivized
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Leanplum
    I was not a part of making the decision to use Leanplum over its competitors.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    Leanplum
    • It helps us build the right features for our users with the help of A/B experimentation
    • Re-engagement notifications help us keep company data metrics
    Incentivized
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

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