What users are saying about
35 Ratings
7 Ratings
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Score 8.2 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

  • Insightly Marketing ranks higher in 2 feature sets: Lead Management, Campaign Management
  • Ortto ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.8

Insightly Marketing

78%
8.7

Ortto

87%
Ortto ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
1 Rating
8.6
86%
11 Ratings

Dynamic content

7.0
70%
2 Ratings
8.6
86%
8 Ratings

Ability to test dynamic content

7.5
75%
2 Ratings
8.6
86%
8 Ratings

Landing pages

7.5
75%
2 Ratings
N/A
0 Ratings

A/B testing

7.0
70%
1 Rating
8.7
87%
8 Ratings

Mobile optimization

10.0
100%
1 Rating
8.7
87%
10 Ratings

Email deliverability reporting

7.0
70%
1 Rating
9.2
92%
21 Ratings

List management

9.0
90%
2 Ratings
8.7
87%
11 Ratings

Triggered drip sequences

N/A
0 Ratings
8.7
87%
11 Ratings

Lead Management

9.5

Insightly Marketing

95%
8.9

Ortto

89%
Insightly Marketing ranks higher in 2/4 features

Lead nurturing

10.0
100%
1 Rating
9.6
96%
11 Ratings

Lead scoring and grading

9.0
90%
1 Rating
N/A
0 Ratings

Data quality management

N/A
0 Ratings
8.6
86%
10 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.6
86%
9 Ratings

Campaign Management

9.0

Insightly Marketing

90%
8.7

Ortto

87%
Insightly Marketing ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

9.0
90%
1 Rating
8.7
87%
9 Ratings

Reporting & Analytics

8.5

Insightly Marketing

85%
8.6

Ortto

86%
Insightly Marketing ranks higher in 2/3 features

Dashboards

8.5
85%
2 Ratings
8.6
86%
12 Ratings

Standard reports

9.0
90%
2 Ratings
8.6
86%
12 Ratings

Custom reports

8.0
80%
2 Ratings
N/A
0 Ratings

Platform & Infrastructure

8.2

Insightly Marketing

82%
8.6

Ortto

86%
Ortto ranks higher in 3/3 features

API

8.0
80%
2 Ratings
8.5
85%
8 Ratings

Customizability

8.5
85%
2 Ratings
8.6
86%
9 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.6
86%
7 Ratings

Social Media Marketing

Insightly Marketing

Feature Set Not Supported
N/A
8.7

Ortto

87%
Ortto ranks higher in 1/1 features

Social profile integration

N/A
0 Ratings
8.7
87%
8 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Insightly Marketing

75%
2 Ratings
8.6

Ortto

86%
12 Ratings

Likelihood to Recommend

Insightly Marketing

It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Anonymous | TrustRadius Reviewer

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

Pros

Insightly Marketing

  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Anonymous | TrustRadius Reviewer

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Cons

Insightly Marketing

  • Sometimes have to group things manually.
  • Should have some auto sync option.
Anonymous | TrustRadius Reviewer

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Pricing Details

Insightly Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0 billed annually

Insightly Marketing Editions & Modules

Edition
Enterprise$1,299 per month1
Professional$599 per month1
Plus$299 per month1
  1. billed annually
Additional Pricing Details

Ortto

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

Ortto Editions & Modules

Edition
Professional$991
Campaign$291
Business$2991
CustomRequest by quote
Free$03
  1. per month
  2. none
  3. per month
Additional Pricing Details

Alternatives Considered

Insightly Marketing

We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM software platforms. Insightly was our top contender for ease of use.
Anonymous | TrustRadius Reviewer

Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

Return on Investment

Insightly Marketing

  • Clean and clear proposal management
  • Improved the efficiency
  • Give BD team directions
Anonymous | TrustRadius Reviewer

Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

Screenshots

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