Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
Springbot
Score6 out of 10
N/A
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…
$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Pricing
Insightly Marketing
Springbot
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Platform Base Package
$199/month
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Offerings
Pricing Offerings
Insightly Marketing
Springbot
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
See website for pricing calculator for additional pricing options.
More Pricing Information
Features
Insightly Marketing
Springbot
Email & Online Marketing
Comparison of Email & Online Marketing features of Insightly Marketing and Springbot
Feature
Insightly Marketing
7.8
2 Ratings
1% above category average
Springbot
4.4
3 Ratings
55% below category average
WYSIWYG email editor
7.01 Ratings
4.03 Ratings
Dynamic content
7.02 Ratings
4.23 Ratings
Ability to test dynamic content
7.52 Ratings
2.72 Ratings
Landing pages
7.52 Ratings
8.21 Ratings
A/B testing
7.01 Ratings
4.23 Ratings
Mobile optimization
10.01 Ratings
4.03 Ratings
Email deliverability reporting
7.01 Ratings
4.03 Ratings
List management
9.02 Ratings
4.23 Ratings
Triggered drip sequences
00 Ratings
4.03 Ratings
Lead Management
Comparison of Lead Management features of Insightly Marketing and Springbot
Feature
Insightly Marketing
9.5
1 Ratings
18% above category average
Springbot
6.6
3 Ratings
18% below category average
Lead nurturing automation
10.01 Ratings
4.03 Ratings
Lead scoring and grading
9.01 Ratings
9.11 Ratings
Data quality management
00 Ratings
4.03 Ratings
Automated sales alerts and tasks
00 Ratings
9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Insightly Marketing and Springbot
Feature
Insightly Marketing
9.0
1 Ratings
17% above category average
Springbot
5.2
3 Ratings
37% below category average
Calendaring
9.01 Ratings
4.03 Ratings
Event/webinar marketing
9.01 Ratings
6.41 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Insightly Marketing and Springbot
Feature
Insightly Marketing
8.5
2 Ratings
12% above category average
Springbot
4.2
3 Ratings
56% below category average
Dashboards
8.52 Ratings
4.23 Ratings
Standard reports
9.02 Ratings
4.23 Ratings
Custom reports
7.92 Ratings
4.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Insightly Marketing and Springbot
Feature
Insightly Marketing
8.2
2 Ratings
7% above category average
Springbot
6.9
3 Ratings
10% below category average
API
8.02 Ratings
4.23 Ratings
Customizability
8.52 Ratings
7.31 Ratings
Role-based workflow & approvals
00 Ratings
8.21 Ratings
Integration with Salesforce.com
00 Ratings
7.31 Ratings
Integration with Microsoft Dynamics CRM
00 Ratings
7.31 Ratings
Integration with SugarCRM
00 Ratings
7.31 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Insightly Marketing and Springbot
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In my opinion, Journeys have very limited trigger and response capabilities
Allowing HTML options for landing pages
Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
List management - uploads, reducing duplicates, general hygine
UI - it’s very hard to know where to click or how to do something new, in my opinion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info