TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Springbot

    Score6 out of 10
    N/ASpringbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…

    $199

    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Pricing
    Insightly MarketingSpringbot
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    Platform Base Package
    $199/month
    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Offerings
    Pricing Offerings
    Insightly MarketingSpringbot
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—See website for pricing calculator for additional pricing options.
    More Pricing Information
    Features
    Insightly MarketingSpringbot
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and Springbot
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    1% above category average
    Springbot
    4.4
    3 Ratings
    55% below category average
    WYSIWYG email editor7.01 Ratings4.03 Ratings
    Dynamic content7.02 Ratings4.23 Ratings
    Ability to test dynamic content7.52 Ratings2.72 Ratings
    Landing pages7.52 Ratings8.21 Ratings
    A/B testing7.01 Ratings4.23 Ratings
    Mobile optimization10.01 Ratings4.03 Ratings
    Email deliverability reporting7.01 Ratings4.03 Ratings
    List management9.02 Ratings4.23 Ratings
    Triggered drip sequences00 Ratings4.03 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and Springbot
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    Springbot
    6.6
    3 Ratings
    18% below category average
    Lead nurturing automation10.01 Ratings4.03 Ratings
    Lead scoring and grading9.01 Ratings9.11 Ratings
    Data quality management00 Ratings4.03 Ratings
    Automated sales alerts and tasks00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and Springbot
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    Springbot
    5.2
    3 Ratings
    37% below category average
    Calendaring9.01 Ratings4.03 Ratings
    Event/webinar marketing9.01 Ratings6.41 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and Springbot
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    Springbot
    4.2
    3 Ratings
    56% below category average
    Dashboards8.52 Ratings4.23 Ratings
    Standard reports9.02 Ratings4.23 Ratings
    Custom reports7.92 Ratings4.23 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and Springbot
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    Springbot
    6.9
    3 Ratings
    10% below category average
    API8.02 Ratings4.23 Ratings
    Customizability8.52 Ratings7.31 Ratings
    Role-based workflow & approvals00 Ratings8.21 Ratings
    Integration with Salesforce.com00 Ratings7.31 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
    Integration with SugarCRM00 Ratings7.31 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Insightly Marketing and Springbot
    Feature
    Insightly Marketing
    -
    Ratings
    Springbot
    2.7
    2 Ratings
    95% below category average
    Social sharing and campaigns00 Ratings2.52 Ratings
    Social profile integration00 Ratings3.02 Ratings
    Best Alternatives
    Insightly MarketingSpringbot
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingSpringbot
    Likelihood to Recommend
    1.0
    (3 ratings)
    3.8
    (5 ratings)
    Usability
    1.0
    (1 ratings)
    3.7
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    4.2
    (3 ratings)
    User Testimonials
    Insightly MarketingSpringbot
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Springbot Inc.
    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Springbot Inc.
    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Incentivized
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Springbot Inc.
    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Springbot Inc.
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Read full review
    Support Rating
    Unbounce
    No answers on this topic
    Springbot Inc.
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Read full review
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Springbot Inc.
    Springbit is more expensive, more complicated and delivered less.
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    Springbot Inc.
    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Incentivized
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Springbot Screenshots

    Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.