Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Microsoft To Do
Score 8.8 out of 10
N/A
Microsoft To Do replaces the former Wunderlist task management tool.N/A
Pricing
InsightlyMicrosoft To Do
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
No answers on this topic
Offerings
Pricing Offerings
InsightlyMicrosoft To Do
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlyMicrosoft To Do
Considered Both Products
Insightly
Chose Insightly
We looked at Salesforce, but it was much more than we needed and maybe a little intimidating. The team reviewed other products, as well, but I wasn't part of the review team.
Microsoft To Do
Chose Microsoft To Do
I started using Wunderlist purely to keep track of my to-dos and organize my time around the general tasks I have to complete. Attempts I have made to extend Wunderlist into project management or other broader tasks have been largely unsuccessful because it feels like there …
Chose Microsoft To Do
It is more simple, direct, and easy to manage. Also, the price point is much less than most, if not all CRM's on the market.
Features
InsightlyMicrosoft To Do
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
420 Ratings
7% below category average
Microsoft To Do
-
Ratings
Customer data management / contact management8.2402 Ratings00 Ratings
Workflow management7.0369 Ratings00 Ratings
Territory management7.387 Ratings00 Ratings
Opportunity management8.1365 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.1376 Ratings00 Ratings
Contract management6.521 Ratings00 Ratings
Quote & order management7.172 Ratings00 Ratings
Interaction tracking6.9330 Ratings00 Ratings
Channel / partner relationship management7.724 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
8% below category average
Microsoft To Do
-
Ratings
Case management7.011 Ratings00 Ratings
Call center management7.28 Ratings00 Ratings
Help desk management7.19 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.9
327 Ratings
12% below category average
Microsoft To Do
-
Ratings
Lead management6.5311 Ratings00 Ratings
Email marketing7.3260 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
403 Ratings
14% below category average
Microsoft To Do
-
Ratings
Task management6.9389 Ratings00 Ratings
Billing and invoicing management6.039 Ratings00 Ratings
Reporting7.2339 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
364 Ratings
2% below category average
Microsoft To Do
-
Ratings
Forecasting7.092 Ratings00 Ratings
Pipeline visualization7.9341 Ratings00 Ratings
Customizable reports7.7328 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.3
366 Ratings
5% below category average
Microsoft To Do
-
Ratings
Custom fields8.2365 Ratings00 Ratings
Custom objects7.3123 Ratings00 Ratings
Scripting environment6.86 Ratings00 Ratings
API for custom integration7.1192 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
313 Ratings
11% below category average
Microsoft To Do
-
Ratings
Single sign-on capability7.6279 Ratings00 Ratings
Role-based user permissions7.3214 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
1% below category average
Microsoft To Do
-
Ratings
Social data6.825 Ratings00 Ratings
Social engagement8.078 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
156 Ratings
17% below category average
Microsoft To Do
-
Ratings
Marketing automation7.5156 Ratings00 Ratings
Compensation management5.14 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
325 Ratings
32% below category average
Microsoft To Do
-
Ratings
Mobile access5.5325 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Insightly
-
Ratings
Microsoft To Do
5.6
76 Ratings
32% below category average
Task Management00 Ratings8.076 Ratings
Resource Management00 Ratings6.241 Ratings
Gantt Charts00 Ratings4.58 Ratings
Scheduling00 Ratings8.058 Ratings
Workflow Automation00 Ratings3.033 Ratings
Team Collaboration00 Ratings5.067 Ratings
Support for Agile Methodology00 Ratings6.017 Ratings
Support for Waterfall Methodology00 Ratings7.017 Ratings
Document Management00 Ratings3.038 Ratings
Email integration00 Ratings6.342 Ratings
Mobile Access00 Ratings7.771 Ratings
Timesheet Tracking00 Ratings3.012 Ratings
Change request and Case Management00 Ratings5.39 Ratings
Budget and Expense Management00 Ratings4.95 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Insightly
-
Ratings
Microsoft To Do
6.5
7 Ratings
17% below category average
Quotes/estimates00 Ratings5.04 Ratings
Invoicing00 Ratings7.04 Ratings
Project & financial reporting00 Ratings7.96 Ratings
Integration with accounting software00 Ratings6.02 Ratings
Best Alternatives
InsightlyMicrosoft To Do
Small Businesses
Salesmate
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Score 10.0 out of 10
Stackby
Stackby
Score 8.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.0 out of 10
InEight
InEight
Score 8.3 out of 10
Enterprises
Creatio
Creatio
Score 9.0 out of 10
InEight
InEight
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyMicrosoft To Do
Likelihood to Recommend
7.7
(432 ratings)
10.0
(73 ratings)
Likelihood to Renew
9.0
(34 ratings)
8.0
(4 ratings)
Usability
7.7
(168 ratings)
8.0
(9 ratings)
Availability
9.0
(6 ratings)
-
(0 ratings)
Performance
7.9
(25 ratings)
-
(0 ratings)
Support Rating
8.9
(34 ratings)
7.6
(30 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.0
(8 ratings)
-
(0 ratings)
Implementation Rating
8.2
(26 ratings)
10.0
(3 ratings)
Configurability
10.0
(18 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(10 ratings)
-
(0 ratings)
Product Scalability
9.0
(9 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(3 ratings)
-
(0 ratings)
User Testimonials
InsightlyMicrosoft To Do
Likelihood to Recommend
Unbounce
There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
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Microsoft
I think Microsoft To Do is helpful for people who don't need a lot of customization in a task manager. I prefer using 3rd party task managers that allow me to create projects with tasks and subtasks. But for a team that already uses Microsoft products and doesn't want to learn or invest capital in another task manager, Microsoft To Do covers the basics and syncs with your calendar.
Read full review
Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Microsoft
  • Wunderlist is what you need for your to do lists. It's really simple to use.
  • Allows you to set due date to your lists, share them with your team and/or create a folder to divide and organize all your list set
  • Also, Wunderlist is compatible with all platform and devices. So you can always be updated on your list or work on them from wherever you are and with all the devices you have.
Read full review
Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Microsoft
  • Viewing more than one task at a time.
  • Email forwarding tasks - sometimes can be buggy and not always smooth.
  • Option to show more detail on a task without clicking task - example: being able to see attachment without clicking on task to view.
Read full review
Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Microsoft
It's working, and doing precisely what we selected it for. The only hesitation is if Microsoft suddenly drops the platform.
Read full review
Usability
Unbounce
Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
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Microsoft
User friendly, easy to configure, and VERY simplistic. I particularly use heavily the phone app feature. While others in the room are on social media, I am reviewing my tasks and this triggers other tasks I know I need to get done. I like the sense of accomplishment of moving things to the completed pile as well.
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Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Microsoft
No answers on this topic
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Microsoft
No answers on this topic
Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Microsoft
I have not had an issue where I needed to reach out to Wunderlist, but I know their contact and online chat is easy to access and feel confident that they would be helpful. My only worry is Wunderlist is becoming Microsoft to-do in May 2020, and I believe the app will become worse after that.
Read full review
In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Microsoft
No answers on this topic
Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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Microsoft
No answers on this topic
Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Microsoft
Wunderlist giving 100% work satisfaction for me and my organization
Read full review
Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
Read full review
Microsoft
It's a small tool compared to bigger project management software, but we found that they work perfectly together. It helps you declutter the larger PM tools, keep your smaller tasks in-line and make sure they get completed. When you're working in a creative agency, ideas and tasks are flying around, so having a tool like this that keeps you accountable and reminds you of your tasks is a must!
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Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Microsoft
No answers on this topic
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Microsoft
No answers on this topic
Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
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Microsoft
No answers on this topic
Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
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Microsoft
  • Its affordable enough that the limited set of problems it solves are worth the investment.
  • If you already have Office 365 it doesn't really make sense unless you hate the task app.
  • With Microsoft acquiring Wunderlist I wouldn't start investing in this product. I would either choose Office 365 and go with TO-DO or use a free app.
Read full review
ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of