What users are saying about
7 Ratings
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Top Rated
173 Ratings
7 Ratings
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Score 7.6 out of 100

VWO

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Top Rated
173 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Inspectlet

I think Inspectlet is a great tool for people who don't want to spend too much time or money integrating a screen session tool. I like how it does captures without you needing to set it up, which is a problem I have encountered with other tools. I think that it can be a great, passive data source for marketing and sales teams.
Alec Dibble profile photo

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen profile photo

Feature Rating Comparison

Testing and Experimentation

Inspectlet
VWO
7.5
a/b experiment testing
Inspectlet
VWO
8.2
Split URL testing
Inspectlet
VWO
9.1
Multivariate testing
Inspectlet
VWO
7.7
Multi-page/funnel testing
Inspectlet
VWO
6.4
Cross-browser testing
Inspectlet
VWO
8.2
Test significance
Inspectlet
VWO
7.3
Visual / WYSIWYG editor
Inspectlet
VWO
7.3
Advanced code editor
Inspectlet
VWO
9.1
Visitor recordings
Inspectlet
VWO
6.4
Preview mode
Inspectlet
VWO
6.4
Test duration calculator
Inspectlet
VWO
6.4

Audience Segmentation & Targeting

Inspectlet
VWO
8.2
Standard visitor segmentation
Inspectlet
VWO
9.1
Behavioral visitor segmentation
Inspectlet
VWO
7.3
Traffic allocation control
Inspectlet
VWO
9.1
Website personalization
Inspectlet
VWO
7.3

Results and Analysis

Inspectlet
VWO
7.0
Heatmap tool
Inspectlet
VWO
6.4
Click analytics
Inspectlet
VWO
6.4
Scroll maps
Inspectlet
VWO
6.4
Conversion tracking
Inspectlet
VWO
8.2
Goal tracking
Inspectlet
VWO
8.2
Test reporting
Inspectlet
VWO
7.3
Results segmentation
Inspectlet
VWO
5.5
Experiments results dashboard
Inspectlet
VWO
8.2

Pros

Inspectlet

  • Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
  • I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
  • I thought the tool's pricing was positioned well for the features it offered.
Alec Dibble profile photo

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen profile photo

Cons

Inspectlet

  • When filtering and segmenting the list of captures, sometimes it can take a while to load the newly segmented list.
  • Occasional glitches occur in the screen recordings. They are not perfect but provide a good high level overview of user interaction.
  • With their clickmap tool, I would frequently see areas being clicked that weren't links and didn't seem like areas people would accidentally click. This was mostly a problem with a low sample rate but with more users, the display got better.
Alec Dibble profile photo

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins profile photo

Likelihood to Renew

Inspectlet

No score
No answers yet
No answers on this topic

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Inspectlet

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Inspectlet

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Inspectlet

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Inspectlet

I tried out several session recording tools. The things that really stood out to me about Inspectlet were the interface and integration. Inspectlet was easiest for me to integrate and start sending custom metadata. I also liked that you could set up Inspectlet to capture every session automatically. Finally, I really enjoyed Inspectlet's funnel reporting feature. It sped up useful analysis tremendously because most of the sessions we were interested in corresponded to funnel interaction.
Alec Dibble profile photo

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate profile photo

Return on Investment

Inspectlet

  • I thought the price of Inspectlet made it a great choice against the other competitors we evaluated.
  • The fact that we didn't have to pre-plan captures and were able to capture all activity on our site saved a lot of time on session capture configuration.
  • Their funnel analysis feature enabled us to do in-depth drop off analysis. It would have been difficult, otherwise, to identify the right sessions to view.
Alec Dibble profile photo

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan profile photo

Screenshots

Inspectlet

Pricing Details

Inspectlet

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Inspectlet Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Rating Summary

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