Chose Instapage
We chose Instapage for its pricing early on and also its ease of page customization. Over the years they have made a lot of updates on the marketing side but those are of little interest for our needs.
Instapage vs. OpenWidget
Instapage vs. OpenWidget
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Instapage | Mid-Size Companies (51-1,000 employees) | Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel. | $99 per month 15,000 unique monthly visitors | |
 OpenWidget | Enterprise companies (1,001+ employees) | OpenWidget's website widget is a no-code tool designed to improve the user's customer service capabilities. The widget can be integrated into a website and used to manage customer inquiries, tickets, and live chat. The customizable design of the widget ensures that it matches the look and feel of the website, to provide seamless customer experience. OpenWidget’s website widget also improves SEO by helping to reduce a site's bounce rates, increasing engagement, and boosting user… | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | 20% discount for annual pricing. | — | ||||||||||||||
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| Instapage | OpenWidget | |
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| Considered Both Products |  Instapage  Michael Dell'Arciprete Marketing Director Chose Instapage Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all …  Darian Rawson Senior Designer Developer Chose Instapage I prefer Unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean …  Rajiv Chidambaram, BE, MBA Marketing Manager Chose Instapage We also use MailChimp's new functionality to build landing pages. It has some advantages since we use MailChimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative …  Chris Lesner Founder & CEO Chose Instapage I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be.  Brad Meinen Marketing Technologist Chose Instapage Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has.  Josh Summerhays VP of Product Development Chose Instapage Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our …  Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Instapage Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient …  Austin Schmidt Founder + Chief Solution Builder Chose Instapage I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO.  McKay Salisbury Advertising Manager Chose Instapage Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the …  Josh Manfredi Marketing Automation Manager Chose Instapage Easier to use and publish. Quicker from point A to point B.  Jan Michael Aldea Founder Chose Instapage Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in Wordpress more and more (because we have more skill and resources) and implementing the landing page page builder in Sharpspring, if we got into a pinch …  Tamara Newman Director of Marketing Chose Instapage HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main …  Grace Conyers Founder, CEO Chose Instapage I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was LeadPages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages …  Meredith Oakes Marketing Director Chose Instapage GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing …  Susan Aldea Founder & CEO Chose Instapage We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to …  Ryan Olsen 📱 Digital Content Specialist Chose Instapage Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns.  Tarzan Kay Kalryzian Conversion Copywriter Chose Instapage I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content. |  OpenWidget No answer on this topic |
| Instapage | OpenWidget | ||||||||||||||||||
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| SEO and Conversion Optimization |
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| Instapage | OpenWidget | |
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| Small Businesses |  Zoho LandingPage Score 9.4 out of 10 |  Convert Experiences Score 9.9 out of 10 |
| Medium-sized Companies |  LocaliQ Score 8.7 out of 10 |  Contentsquare Score 7.4 out of 10 |
| Enterprises |  Adobe Marketo Engage Score 8.1 out of 10 | Contentsquare Score 7.4 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Instapage | OpenWidget | |
|---|---|---|
| Likelihood to Recommend | 7.7 (0 ratings) | - (0 ratings) |
| Usability | 8.0 (0 ratings) | - (0 ratings) |
| Support Rating | 9.1 (0 ratings) | - (0 ratings) |
| Instapage | OpenWidget | |
|---|---|---|
| Likelihood to Recommend |
Josh Summerhays VP of Product Development | No answers on this topic |
| Pros |
| No answers on this topic |
| Cons |
| No answers on this topic |
| Usability |
 Eric Cozart President | No answers on this topic |
| Support Rating |
Eric Cozart President | No answers on this topic |
| Alternatives Considered |
Rajiv Chidambaram, BE, MBA Marketing Manager | No answers on this topic |
| Return on Investment |
Tamara Newman Director of Marketing | No answers on this topic |
| ScreenShots | Instapage Screenshots     | OpenWidget Screenshots    |