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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Instapage

    Score9.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.

    $99

    per month per user

    Waalaxy

    Score6 out of 10
    N/AWaalaxy helps users reach out to prospects where they are automatically on LinkedIn and by email.

    $26.33

    per month

    Pricing
    InstapageWaalaxy
    Editions & Modules
    Create
    $99
    per month 15,000 unique monthly visitors
    Optimize
    starting at $199
    per month starting with 30,000 unique monthly visitors
    Convert
    Custom Pricing
    Pro
    €25
    per month
    Advanced
    €50
    per month
    Business
    €80
    per month
    Offerings
    Pricing Offerings
    InstapageWaalaxy
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details20% discount for annual pricing.Discounts available for annual subscriptions, and team plans.
    More Pricing Information
    Features
    InstapageWaalaxy
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Instapage and Waalaxy
    Feature
    Instapage
    8.4
    4 Ratings
    34% above category average
    Waalaxy
    -
    Ratings
    Landing page A/B testing:10.04 Ratings00 Ratings
    Dynamic page text replacement7.33 Ratings00 Ratings
    Real-time analytics dashboard7.04 Ratings00 Ratings
    SEO tools7.73 Ratings00 Ratings
    Optimization recommendations10.04 Ratings00 Ratings
    Best Alternatives
    InstapageWaalaxy
    Small Businesses
    Zoho LandingPage
    Score9.4 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InstapageWaalaxy
    Likelihood to Recommend
    7.7
    (28 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    8.0
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    InstapageWaalaxy
    Likelihood to Recommend
    airSlate, Inc
    Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
    Incentivized
    Read full review
    Waalaxy
    waalaxy is a good tool for automating activity on linkedin, creating contacts that will then have to be developed directly by you, but it speeds up the initial steps and skims contacts very quickly (if the bot sends 20 requests a day and 15 percent of people accept the link, you already know who to continue conversations with and who to leave alone).The only note is the scattered interface compared to others with a simpler and more direct ux.Maybe it's personal taste, because it continues to get a lot of positive feedback from many users.
    Incentivized
    Read full review
    Pros
    airSlate, Inc
    • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
    • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
    • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
    Incentivized
    Read full review
    Waalaxy
    • Automation: request for connection at random times to simulate human intervention
    • automation: email link request to increase the maximum limit of link requests (before August 2022, linkedin policy changed message policies)
    • automation: email search on linkedin
    Incentivized
    Read full review
    Cons
    airSlate, Inc
    • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
    • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
    • If you work with a template and some code, it can be challenging to edit the default coding.
    • The built-in forms can be a bit limiting.
    • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
    Incentivized
    Read full review
    Waalaxy
    • needs to improve the interface to make it faster to use the platform, especially for those who do not always use all the functions and do not remember them. Navigating through the menus becomes time-consuming
    • choice of profile "warming" type to avoid linkedin ban. Waalaxy seems less careful than other platforms to use automations with caution, at least in the beginning (you can't go from zero to 20 link requests a day because you risk banning. It's not certain but you risk it)
    Incentivized
    Read full review
    Likelihood to Renew
    airSlate, Inc
    No answers on this topic
    Waalaxy
    è una piattaforma solida e aggiornata, ma ha un difetto che non mi piace ed è che personalmente non mi piace l'interfaccia per usarla. Questo è l'unico difetto e penso che sia soggettivo.
    Incentivized
    Read full review
    Usability
    airSlate, Inc
    I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
    Read full review
    Waalaxy
    it has a lot of functions, I haven't tried them all, but when I looked for something I found the interface scattered in menus and I didn't immediately find what I was looking for, this can also be frustrating because there are some functions that you rarely use so you forget where the buttons and menu are and so a more straightforward visual approach would be preferable even for those who are not new to the tool
    Incentivized
    Read full review
    Support Rating
    airSlate, Inc
    Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
    Read full review
    Waalaxy
    No answers on this topic
    Alternatives Considered
    airSlate, Inc
    HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
    Incentivized
    Read full review
    Waalaxy
    Waalaxy works well and has been on the market for quite some time; it is a solid product. For my very personal use judgment, I don't like to waste time looking for functions in menus-I use too many saas to waste time and remember where I find functions.Learning curve and immediate usability are key for me, so I was better off with Closely which has a much better UX.Maybe it's my problem and you will be just as well off as many others, you just have to try both because they have the free version
    Incentivized
    Read full review
    Return on Investment
    airSlate, Inc
    • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
    Incentivized
    Read full review
    Waalaxy
    • 20 requests per day15% links accepted (depends on your message/strategy and industry, not the tool)
    • return on investment is certain if you don't think automation can do it all: you have to work the contacts generated by waalaxy
    Incentivized
    Read full review
    ScreenShots

    Instapage Screenshots

    Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.