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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intercom

    Score9.9 out of 10
    N/AIntercom Helpdesk is the support workspace where human teammates handle customer conversations and tickets. Fin, the customer agent, and Copilot work in that same Inbox, so a case can move from an automated reply to a teammate with the conversation history attached.

    $39

    per month per seat

    Kustomer

    Score8.5 out of 10
    N/AKustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.

    $8,544

    per year for 8 users (minimum)

    Pricing
    IntercomKustomer
    Editions & Modules
    Essential
    $39
    per month per seat
    Advanced
    $99
    per month per seat
    Expert
    $139
    per month per seat
    Enterprise
    $89
    per month (billed annually) per user
    Ultimate
    $139
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    IntercomKustomer
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsUp to a 26% discount for annual billing.All plans require an annual subscription and 8 users minimum.
    More Pricing Information
    Community Pulse
    IntercomKustomer
    Considered Both Products
    Salesforce
    No answer on this topic
    Kustomer, LLC
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    85 Answers
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    67 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    82 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    56 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    65 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    IntercomKustomer
    Incident and problem management
    Comparison of Incident and problem management features of Intercom and Kustomer
    Feature
    Intercom
    8.0
    15 Ratings
    2% below category average
    Kustomer
    8.1
    15 Ratings
    1% below category average
    Organize and prioritize service tickets8.613 Ratings8.014 Ratings
    Expert directory8.410 Ratings8.212 Ratings
    Subscription-based notifications8.09 Ratings8.611 Ratings
    ITSM collaboration and documentation7.59 Ratings8.011 Ratings
    Ticket creation and submission8.114 Ratings8.015 Ratings
    Ticket response7.515 Ratings8.015 Ratings
    Self Help Community
    Comparison of Self Help Community features of Intercom and Kustomer
    Feature
    Intercom
    8.4
    15 Ratings
    5% above category average
    Kustomer
    8.5
    13 Ratings
    6% above category average
    External knowledge base8.415 Ratings8.013 Ratings
    Internal knowledge base8.412 Ratings9.013 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Intercom and Kustomer
    Feature
    Intercom
    7.9
    15 Ratings
    1% below category average
    Kustomer
    8.1
    15 Ratings
    1% above category average
    Customer portal8.013 Ratings8.710 Ratings
    IVR7.64 Ratings8.69 Ratings
    Social integration6.88 Ratings7.313 Ratings
    Email support8.614 Ratings10.015 Ratings
    Help Desk CRM integration8.711 Ratings6.011 Ratings
    Best Alternatives
    IntercomKustomer
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IntercomKustomer
    Likelihood to Recommend
    10.0
    (149 ratings)
    9.0
    (36 ratings)
    Likelihood to Renew
    8.9
    (15 ratings)
    9.1
    (1 ratings)
    Usability
    9.2
    (57 ratings)
    10.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.7
    (7 ratings)
    9.4
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    7.9
    (3 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    IntercomKustomer
    Likelihood to Recommend
    Salesforce
    Intercom is well suited to finding information that your colleague gets about one lead or User. It's less appropriate when you need some report that you can not custom, and the different categories are really not clear. Nevertheless, for the communication with your clients and feature clients, it's really perfect!
    Incentivized
    Read full review
    Kustomer, LLC
    I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
    Incentivized
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    Pros
    Salesforce
    • Intercom is great for tracking user engagement, support, and marketing. I love that you can see what a user is doing on your site and send messages (email or chat) based on specific criteria.
    • Intercom is simple, easy to use, and great for website chats. It is very easy for customers to interact with.
    • Makes your team very accessible, also makes the support process simple for the end users. Good integrations and useful statistics provided.
    Incentivized
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    Kustomer, LLC
    • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
    • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
    • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
    Incentivized
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    Cons
    Salesforce
    • Exporting conversations - we need to do this for things like customer disputes and chargebacks, however the export is a simple unformatted text file, which is not an acceptable capture of the threads as it can be simply edited. A clean and neat PDF export would be fantastic.
    • Better/simpler spam and abusive user blocking, maybe based on IP address or sender domain
    • A lower cost - there are many free/low cost platforms now, and I feel your costs are high
    Incentivized
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    Kustomer, LLC
    • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
    • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
    • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
    • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
    Incentivized
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    Likelihood to Renew
    Salesforce
    We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
    Incentivized
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    Kustomer, LLC
    Because there's no other tool like Kustomer
    Incentivized
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    Usability
    Salesforce
    Customizability: Intercom is highly customizable, allowing users to tailor the interface to their specific needs and preferences. This can help to improve usability by ensuring that users have quick and easy access to the features and information they need most, this can be done by using Macros, generating custom events and etc.
    Incentivized
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    Kustomer, LLC
    There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
    Incentivized
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    Reliability and Availability
    Salesforce
    No answers on this topic
    Kustomer, LLC
    Because Kustomer is available when you need it
    Incentivized
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    Performance
    Salesforce
    No answers on this topic
    Kustomer, LLC
    Because ages load quickly, reports complete in a reasonable time frame, given their complexity
    Incentivized
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    Support Rating
    Salesforce
    Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
    Incentivized
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    Kustomer, LLC
    I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
    Incentivized
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    In-Person Training
    Salesforce
    No answers on this topic
    Kustomer, LLC
    Because they are very hands-on in training us and very approachable
    Incentivized
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    Online Training
    Salesforce
    No answers on this topic
    Kustomer, LLC
    It was very easy to understand.
    Incentivized
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    Implementation Rating
    Salesforce
    The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
    Incentivized
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    Kustomer, LLC
    Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
    Incentivized
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    Alternatives Considered
    Salesforce
    Intercom is much easier to use. Even though HubSpot's Support hub is a fairly new feature, it lacks so much. It is quite complicated to use and lacks many features that Intercom can offer just for the focus of customer service.
    Incentivized
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    Kustomer, LLC
    Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
    Incentivized
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    Scalability
    Salesforce
    No answers on this topic
    Kustomer, LLC
    Because customer is flexible and scalable
    Incentivized
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    Return on Investment
    Salesforce
    • Increase in demo sets and deals won by engaging with prospects that hadn't requested a demo yet.
    • Increase in efficiency for our support team to receiving tickets.
    • Boosting registration for our on going training webinars as well as those for new product announcements.
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    Kustomer, LLC
    • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
    • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
    Incentivized
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