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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Kayako

    Score6.8 out of 10
    N/AKayako is a help desk and customer support platform that helps businesses automate workflows, improve agent productivity, and deliver personalized customer experiences across email, chat, and social media.

    $79

    per month

    Pricing
    IterableKayako
    Editions & Modules
    No answers on this topic
    Kayako One
    $79
    per month
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    IterableKayako
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IterableKayako
    Considered Both Products
    Iterable
    No answer on this topic
    Kayako
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    103 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    80 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    102 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    67 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    66 Answers
    No answers on this topic
    Features
    IterableKayako
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Kayako
    Feature
    Iterable
    8.1
    119 Ratings
    5% above category average
    Kayako
    -
    Ratings
    WYSIWYG email editor8.9106 Ratings00 Ratings
    Dynamic content8.7113 Ratings00 Ratings
    Ability to test dynamic content8.5111 Ratings00 Ratings
    A/B testing8.6115 Ratings00 Ratings
    Mobile optimization7.9110 Ratings00 Ratings
    Email deliverability reporting6.9115 Ratings00 Ratings
    List management7.1115 Ratings00 Ratings
    Triggered drip sequences8.1102 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Kayako
    Feature
    Iterable
    5.7
    116 Ratings
    27% below category average
    Kayako
    -
    Ratings
    Dashboards6.2116 Ratings00 Ratings
    Standard reports5.6114 Ratings00 Ratings
    Custom reports5.4105 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Kayako
    Feature
    Iterable
    7.0
    113 Ratings
    9% below category average
    Kayako
    -
    Ratings
    API7.9102 Ratings00 Ratings
    Role-based workflow & approvals8.196 Ratings00 Ratings
    Customizability7.4103 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
    Third-party software integrations7.120 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Iterable and Kayako
    Feature
    Iterable
    -
    Ratings
    Kayako
    2.0
    11 Ratings
    122% below category average
    Organize and prioritize service tickets00 Ratings1.011 Ratings
    Expert directory00 Ratings1.05 Ratings
    Subscription-based notifications00 Ratings1.08 Ratings
    ITSM collaboration and documentation00 Ratings1.07 Ratings
    Ticket creation and submission00 Ratings7.011 Ratings
    Ticket response00 Ratings1.011 Ratings
    Self Help Community
    Comparison of Self Help Community features of Iterable and Kayako
    Feature
    Iterable
    -
    Ratings
    Kayako
    1.0
    9 Ratings
    156% below category average
    External knowledge base00 Ratings1.09 Ratings
    Internal knowledge base00 Ratings1.08 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Iterable and Kayako
    Feature
    Iterable
    -
    Ratings
    Kayako
    1.0
    10 Ratings
    156% below category average
    Customer portal00 Ratings1.07 Ratings
    IVR00 Ratings1.02 Ratings
    Social integration00 Ratings1.04 Ratings
    Email support00 Ratings1.010 Ratings
    Help Desk CRM integration00 Ratings1.06 Ratings
    Best Alternatives
    IterableKayako
    Small Businesses
    Vbout
    Score9.9 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Bloomreach
    Score9.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IterableKayako
    Likelihood to Recommend
    8.6
    (120 ratings)
    1.0
    (22 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    7.8
    (11 ratings)
    Usability
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Availability
    8.2
    (4 ratings)
    7.5
    (2 ratings)
    Performance
    8.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (4 ratings)
    2.1
    (4 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    Product Scalability
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    IterableKayako
    Likelihood to Recommend
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
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    Kayako
    When it works, It's without a doubt a great help desk solution. It is perfect for our usage, and have rolled it out company-wide. It's great if you have multiple departments. We have it set up so most items come through a single desk that then hands out tickets to their proper department. There may be cheaper options for smaller organizations but for one that is as service-driven as ours, we really think Kayako is a great fit.
    Incentivized
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    Pros
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
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    Kayako
    • Gives a very good report on an individual level of what is being done for a customer or corporate issue.
    • Easy to understand who has what, what the tickets are about, how long they have been opened and how many times the customer/employee have gone back and forth with each other.
    • Nice dashboard view.
    Incentivized
    Read full review
    Cons
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
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    Kayako
    • Departments need a bit of work. Even though you can have multiple departments, the only changes that can be made are globally. If you want independent queues within the departments, you have to do a lot of work that can be very confusing.
    • Survey system is not up to speed. Kayako really needs to add Net Promoter Score into their system. Also, if a staff user removes their name from an incident ticket, it removes them from the survey so you really can't even get a good estimate of how well your staff is in the eyes of the customer.
    • Very difficult to implement when you already have a customer base. Setting them up in organizations is difficult. Also, the sign-up for new customers is quirky. If you send an email to Kayako, it will say you are not an authorized user, however, it will store your email address. If you try to send an email a second time, it will go through. This is one of many reasons why we decided to move from Kayako to Oracle Service Cloud.
    Incentivized
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    Likelihood to Renew
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
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    Kayako
    • We are grandfathered in on their old Software-assurance pricing and our continued use costs us only a few hundred dollars a year (excluding hosting expenses)
    • Our team's processes are now heavily ingrained in the system
    • We have not been shown a more compelling option that is more cost-effective while still offering all the features we've come to expect
    Incentivized
    Read full review
    Usability
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
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    Kayako
    I did not come from an IT background and I picked this program up quickly
    Incentivized
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    Reliability and Availability
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
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    Kayako
    They are really good, but it takes a while to get back, because of the large time difference to the Eastern US. However, they are very helpful.
    Incentivized
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    Performance
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
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    Kayako
    No answers on this topic
    Support Rating
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
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    Kayako
    • We didn't have to use support too much, but when we did, they were able to assist us and help us make everything work.
    • Mostly we used their Online KB and step by step instructions to get all of our issues resolved.
    Incentivized
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    Implementation Rating
    Iterable
    No answers on this topic
    Kayako
    Three years in we are about as happy with Kayako as we could be. We've had several employee's leave and on-boarding new hires was easier than it has ever been as things are uniform and consistent across the entire application.
    Incentivized
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    Alternatives Considered
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
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    Kayako
    We were using Spiceworks for a few years before switching to Kayako but found that it wasn't as customizable or as user friendly for our customers. The SNMP scanning and inventory features with Spiceworks was nice but we needed more of a Help Desk that would allow us to scale our services to more companies.
    Incentivized
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    Scalability
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
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    Kayako
    No answers on this topic
    Return on Investment
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
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    Kayako
    • Tickets were definitely responded to faster once we implemented the audible alarm that would go off when new tickets came into the queue. This was possible because of the API.
    • Since the system was email based we could set our monitoring software up to generate tickets automatically via email for customers when it found something out of the ordinary.
    Incentivized
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    ScreenShots