Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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Microsoft Powerpoint
Score 7.9 out of 10
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Microsoft PowerPoint is a presentation software designed to allow users to create slide-based presentations including video and images, as well as slide transitions and animations.
- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
The learning curve with Microsoft Powerpoint is not too steep, and most everyone can create really nice-looking presentations. The thing I like most about the new advancements in Microsoft Powerpoint comes to formatting. If you are creating a newsletter, don't get bogged down by all of the annoying formatting rules and issues you would have if creating in Publisher or Word. Microsoft Powerpoint makes it very simple. You can add text boxes and move them anywhere on the page. The templates are a nice touch, but they could use more, as most of these are outdated. I believe there are many free websites for downloading more templates.
Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
It’s great overall! I can think of a few improvements that would make it a 10, for example: better Smart Art graphs, automatic distribution of columns and rows in tables, and being able to more easily save templates for graphs. For example, if I could determine that a same brand name in all graphs would have a specific color, it would be great
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
I've never had any issues with its availability. As it is installed on my machine, it's ready when I need it, online or offline. Creating large slide decks with complex elements like video and audio doesn't affect its stability. The only limitation would be the capability of your own computer, as far as I can tell.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
The performance is very strong. It loads reasonably quickly. Large presentations load relatively quickly too, given their complexity, and once loaded each slide is readily available. It's easy to scroll up and down through your slide deck and go to the slide you want. Videos, pictures and music all load on demand, controllable by clicks.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
I have never had to use the actual support. Most of my questions are "how to" questions and there is a rich internet full of users sharing their tips and tricks with this application. Sometimes I find the answers on Microsoft support site but often I don't
My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
Adobe Illustrator is an excellent software but it's not easy to use for [everyone without] having any training or previous experience in working with illustrator. Microsoft Powerpoint is very easy to use and it's fantastic as it saves time more than illustrator. Another thing is it takes small space while illustrator takes a significant amount of space in the business machine
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
Scaling up use of Microsoft Powerpoint would be a simple case of buying further licences. The software is intuitive and therefore training demands from scaling it to more departments or more individuals would be relatively straightforward. Google Slides may be easier to share among those organisations that use Google's suite of apps, however.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
