Likelihood to Recommend Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review Being out from the office, [Salesforce Mobile (formerly Salesforce1 Mobile App)] is a supporting tool to bring all the information with you without having the need of bringing the laptop. As I said before, I am a sales manager and it is much more comfortable for me to use the mobile app instead of bringing a bag or something similar only for the laptop. However, it wouldn't make any sense to use it in the office as you can enter into Salesforce from your computer and have a better experience with the SF product as it is much more comfortable to use. At the end it has a much larger screen than a phone or a tablet and it has many more possibilities as a whole
Read full review Pros It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework. Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts. The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel. Read full review The ability to construct lead list for various marketing channels and have our staff prioritize calls. It's simple to use, just has to be set up once, and it's safe. The most important aspect of this app is that all of its features are incredible, especially the reporting capabilities and the ability to quickly input customer information. The app allows sales reps to focus on opportunities while on the field. The app has a feature that allows you to set up quick action for a variety of tasks. Read full review Cons Some of Iterable's user interface in Journey is a little confusing. This is a personal preference. Their image uploading is very basic - but they are working on releasing a new version soon. It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation Read full review Just like Salesforce, there's a lot you can do with the app. It can feel overwhelming if you don't know what you're looking for. This isn't necessarily a fault, but when you use Salesforce on a computer most of the time, when going to Mobile you do have to make an adjustment and be prepared for a different layout and navigation. Read full review Likelihood to Renew Extremely easy to use, deeply integrated into our infrastructure
Read full review We have to have it !! We love the product and most of us use it everyday - many times daily !!
Read full review Usability Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review Salesforce Mobile is very useful to our organization. This makes the job of an agent more convenient. We can easily access it on our mobile phones. When you need an update for a certain lead, you can simply check it using your phone, you don't need to spend more time opening it on your computer or laptop.
Read full review Reliability and Availability Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Read full review Performance The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review Support Rating I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review I haven't had the need to contact support, but the online community has a VAST knowledge of support if you're in need. For instance, I needed to know how I could set the dashboard up to automatically refresh and the online community helped me within minutes.
Read full review Implementation Rating It went great - need more discovery next time
Read full review Alternatives Considered The visualization tools in iterable for creating journeys are so much easier to use and adjust than in
Marketo , Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or
Marketo . It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review I have used HubSpot and
Copper CRM at previous companies but both of them are fundamental CRMs. Salesforce can truly be implemented to meet your unique business attributes and can scale as your company grows. It's no wonder it's the #1 CRM in the world. Plus with 100s of integrations to other apps, Salesforce can achieve a lot more than just managing sales.
Read full review Scalability We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Read full review Return on Investment This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI. The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go! Read full review Reduces the amount of times i need to get in the computer during weekends (to check stuff) Reduces the heaviness of my bag when im doing field sales no negatives, if it had i would just do it in the computer Read full review ScreenShots