JMP® is statistical analysis software with capabilities that span from data access to advanced statistical techniques, with click of a button sharing. The software is interactive and visual, and statistically deep enough to allow users to see and explore data.
$1,320
per year per user
Woopra
Score3 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
It is perfectly suited for statistical analyses, but I would not recommend JMP for users who do not have a statistical background. As previously stated, the learning curve is exceptionally steep, and I think that it would prove to be too steep for those without statistical background/knowledge
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
JMP is designed from the ground-up to be a tool for analysts who do not have PhDs in Statistics without in anyway "dumbing down" the level of statistical analysis applied. In fact, JMP operationalizes the most advanced statistical methods. JMP's design is centred on the JMP data table and dialog boxes. It is data focused not jargon-focussed. So, unlike other software where you must choose the correct statistical method (eg. contingency, ANOVA, linear regression, etc.), with JMP you simply assign the columns in a dialog into roles in the analysis and it chooses the correct statistical method. It's a small thing but it reflects the thinking of the developers: analysts know their data and should only have to think about their data. Analyses should flow from there.
JMP makes most things interactive and visual. This makes analyses dynamic and engaging and obviates the complete dependence on understanding p-values and other statistical concepts(though they are all there) that are often found to be foreign or intimidating.
One of the best examples of this is JMP's profiler. Rather than looking at static figures in a spreadsheet, or a series of formulas, JMP profiles the formulas interactively. You can monitor the effect of changing factors (Xs) and see how they interact with other factors and the responses. You can also specify desirability (maximize, maximize, match-target) and their relative importances to find factor settings that are optimal. I have spent many lengthy meetings working with the profiler to review design and process options with never a dull moment.
The design of experiments (DOE) platform is simply outstanding and, in fact, the principal developers of it have won several awards. Over the last 15 years, using methods broadly known as an "exchange algorithm," JMP can create designs that are far more flexible than conventional designs. This means, for example, that you can create a design with just the interactions that are of interest; you can selectively choose those interactions that are not of interest and drop collecting their associated combinations.
Classical designs are rigid. For example, a Box-Benhken or other response surface design can have only continuous factors. What if you want to investigate these continuous factors along with other categorical factors such as different categorical variables such as materials or different furnace designs and look at the interaction among all factors? This common scenario cannot be handled with conventional designs but are easily accommodated with JMP's Custom DOE platform.
The whole point of DOE is to be able to look at multiple effects comprehensively but determine each one's influence in near or complete isolation. The custom design platform, because it produces uniques designs, provides the means to evaluate just how isolated the effects are. This can be done before collecting data because this important property of the DOE is a function of the design, not the data. By evaluating these graphical reports of the quality of the design, the analyst can make adjustments, adding or reducing runs, to optimize cost, effort and expected learnings.
Over the last number of releases of JMP, which appear about every 18 months now, they have skipped the dialog boxes to direct, drag-and-drop analyses for building graphs and tables as well as Statistical Process Control Charts. Interactivity such as this allows analysts to "be in the moment." As with all aspects of JMP, they are thinking of their subject matter without the cumbersomeness associated with having to think about statistical methods. It's rather like a CEO thinking about growing the business without having to think about every nuance and intricacy of accounting. The statistical thinking is burned into the design of JMP.
Without data analysis is not possible. Getting data into a situation where it can be analyzed can be a major hassle. JMP can pull data from a variety of sources including Excel spreadsheets, CSV, direct data feeds and databases via ODBC. Once the data is in JMP it has all the expected data manipulation capabilities to form it for analysis.
Back in 2000 JMP added a scripting language (JMP Scripting Language or JSL for short) to JMP. With JSL you can automate routine analyses without any coding, you can add specific analyses that JMP does not do out of the box and you can create entire analytical systems and workflows. We have done all three. For example, one consumer products company we are working with now has a need for a variant of a popular non-parametric analysis that they have employed for years. This method will be found in one of the menus and appear as if it were part of JMP to begin with. As for large systems, we have written some that are tens of thousands of lines that take the form of virtual labs and process control systems among others.
JSL applications can be bundled and distributed as JMP Add-ins which make it really easy for users to add to their JMP installation. All they need to do is double-click on the add-in file and it's installed. Pharmaceutical companies and others who are regulated or simply want to control the JMP environment can lock-down JMP's installation and prevent users from adding or changing functionality. Here, add-ins can be distributed from a central location that is authorized and protected to users world-wide.
JMP's technical support is second to none. They take questions by phone and email. I usually send email knowing that I'll get an informed response within 24 hours and if they cannot resolve a problem they proactively keep you informed about what is being done to resolve the issue or answer your question.
Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
In general JMP is much better fit for a general "data mining" type application. If you want a specific statistics based toolbox, (meaning you just want to run some predetermined test, like testing for a different proportion) then JMP works, but is not the best. JMP is much more suited to taking a data set and starting from "square 1" and exploring it through a range of analytics.
The CPK (process capability) module output is shockingly poor in JMP. This sticks out because, while as a rule everything in JMP is very visual and presentable, the CPK graph is a single-line-on-grey-background drawing. It is not intuitive, and really doesn't tell the story. (This is in contrast with a capability graph in Minitab, which is intuitive and tells a story right off.) This is also the case with the "guage study" output, used for mulivary analysis in a Six Sigma project. It is not intuitive and you need to do a lot of tweaking to make the graph tell you the story right off. I have given this feedback to JMP, and it is possible that it will be addressed in future versions.
I've never heard of JMP allowing floating licenses in a company. This will ALWAYS be a huge sticking point for small to middle size companies, that don't have teams people dedicated to analytics all day. If every person that would do problem solving needs his/her own seat, the cost can be prohibitive. (It gets cheaper by the seat as you add licenses, but for a small company that might get no more than 5 users, it is still a hard sell.)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
JMP has been good at releasing updates and adding new features and their support is good. Analytics is quick and you don't need scripting/programming experience. It has been used organization wide, and works well in that respect. Open source means that there are concerns regarding timely support. Cheap licensing and easy to maintain.
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
The GUI interface makes it easier to generate plots and find statistics without having to write code. The JSL scripting is a bit of a steep learning curve but does give you more ability to customize your analysis. Overall, I would recommend JMP as a good product for overall usability.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Support is great and give ease of contact, rapid response, and willingness to 'stick to the task' until resolution or acknowledgement that the problem would have to be resolved in a future build. Basically, one gets the very real sense that another human being is sensitive to your problems - great or small.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
MS Excel with AnalysisToolPak provides a home-grown solution, but requires a high degree of upkeep and is difficult to hand off. Minitab is the closes competitor, but JMP is better suited to the production environment, roughly equivalent in price, and has superior support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ROI: Even if the cost can be high, the insights you get out of the tool would definitely be much more valuable than the actual cost of the software. In my case, most of the results of your analysis were shown to the client, who was blown away, making the money spent well worth for us.
Potential negative: If you are not sure your team will use it, there's a chance you will just waste money. Sometimes the IT department (usually) tries to deploy a better tool for the entire organization but they keep using the old tool they are used too (most likely MS Excel).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
