Joomla! is a free and open source content management system used to publish web content. Included features are page caching, RSS feeds, printable versions of pages, news flashes, blogs, polls, a search function, and support for language internationalization.
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WordStream
Score6.9 out of 10
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Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…
If your developers want to have some fun, Joomla offers the stability and friendliness to do custom coding. Certain marketing initiatives require us to get "cute" with the interface, and Joomla allows for that a bit easier than WordPress (and definitely easier than sites like Squarespace). The security of Joomla is also always a plus.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Security. Its got many new features in the new Joomla! 4 which make the already good security even better. I like the ability to use my Yubi keys to log in with the new webauth standard, I don't think any other CMS has that built in
W3C Accessibility Guidelines (WCAG) 2.1 (with AA compliance)
Really good SEO that gets our sites to the top of the search engines again without the need for any extra things
Speed, it gets a really good score (100%) in the google lighthouse on our server, can't beat that
Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because Joomla's user community is smaller than WP, it lacks as many choices from 3rd party developers, meaning it can be a little more difficult to find the right extension for what you need to accomplish
Along the same vein, most of the best 3rd-party software for Joomla! is paid
Simple features such as Add to Menu and Cache cleaners should be adopted as part of the Joomla! core, though they are available as extensions
Joomla! could use a simpler and easier URL rewriting process
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I gave it a rating of 10 because I just love how Joomla! works, how it is set up and how it handles many users. Also it is very fast, and there is no overload on the MySQL database or servers ever.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Joomla! 3.x is easily installed either manually or via a script provided by your host. It contains most of the tools needed to begin creating websites right from the start. Those features that it doesn't have are easily installed via links and buttons from the thousands of extensions available in the community
Today's Modern Joomla performs very well and is robust and durable. The pages load faster than they ever did in the past and Modern Joomla's integration into other software or systems has become seamless. Modern Joomla sites will last long and will stay running forever.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Between the core Joomla developers who are excellent at answering questions and providing support, you have a whole community of developers who work with Joomla and are happy to help fellow developers out answering questions and supporting the Joomla project. Out of the many communities I am involved in for open-source software, Joomla's community is by far the best.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Joomla has gone through tremendous growing pains. It is now better than ever. But before, when it was going from 1.5-2.5, the templates and plugins would break over and over again. If you don't understand what Joomla was trying to do back then, you might have a bad attitude toward it. Today, those pains are over and things don't break like they used to during that time period.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We tested other platforms like WordPress, Magento and some local CMS. But Joomla offered us better resources for generating content. Joomla is a CMS suitable for many types of projects, especially if you have several people editing content at the same time. It allows you to maintain visual standardization and offers many options for working with images. With its ability to control access to different articles, categories or even different components, it is a great tool, even if they are managed by different people.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
