Kaltura vs. Woopra

Kaltura is an excellent tool IF you have a large library of content. It can be pretty pricey so if you are early in launching an online program you may be better off waiting a few years until you've amassed a large enough catalog to warrant the investment in such a tool. The tool is best purchased by a University or company-wide vs having a single department try to find the budget for it. The unlimited plan pays for itself in most cases if you go this route. Secondly, you must be willing to invest time and resources into on-going training for your faculty and staff, especially for those who wish to create their own media and use the quizzing features.

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My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

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• Very easy to use interface for uploading videos or capturing a screen recording. There are very few clicks required to get the media up and running. The video conversion process that happens on the back-end is fast and provides videos in device agnostic formats.
• Integrates well with other systems, such as our Moodle LMS. This extends the capabilities of the LMS and also allows us to keep video/multimedia content organized in a central location (the KMC).
• Kaltura can be connected to various processes within your organization. For example, we have a system in place that allows a video lecture in a classroom to be uploaded to Kaltura in a very easy manner.
• User/role management is very important as some people on campus have more privileges to publish content than do others. We have Kaltura connected to our Single Sign-On solution for authentication and we can assign roles to specific people within the Kaltura software.

• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• As it relates to the LMS integration, we would like to see improved workflow. But that may be just as much a Canvas issue as a Kaltura issue.
• I would like to see the ability to add inline, anchored comments to the video timeline.
• We are seeing issues with compatibility with certain browsers - especially Chrome. The faster Kaltura can move away from Flash the better.
• The capture appliance (CaptureSpace Lite) needs to be reconsidered. It's not intutive enough.

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• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

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The choice to renew our subscription does not belong to us, though we are able to provide input. We are aware of competitive products who have matured in the past three years, and we are aware now of alternatives to conventional plugin usage (LTI).

We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

The first line support agents seldom are able to diagnose or troubleshoot any problems that we have. These agents simply open support tickets in their system which are escalated to a foreign level 2 support agent which creates at least a day delay between reporting a problem and getting initial feedback. Any back-and-forth questions add at least another day delay.

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Team was always responsive and helpful with special use cases.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

Kaltura was the best option given the sheer volume of people we needed to support digitally. Others were better in their own regard, but due to limitations in number of attendees or sessions, Kaltura was the best option

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Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

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• Managing video content with the KMC has greatly reduced the amount of hours previously needed to manage.
• User issues ie: uploading video, viewing video has been greatly reduced.
• Increased user engagement with using video in LMS courses. We currently have 6,929 videos on our system. Last month , 2/1/14, 17,623 videos were viewed at least 75% of the way through.

• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info