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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Reo.Dev

    Score10 out of 10
    N/AReo.Dev is a revenue intelligence tool tailored for developer-focused Go-To-Market teams. It identifies intent signals from a variety of developer-specific sources including GitHub interactions, package manager installations (e.g., npm, pip, helm), open-source telemetry, cloud sign-ups, and technical documentation and converts it into accounts and developer leads who are active around the customer’s product.N/A
    Pricing
    KeapReo.Dev
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    KeapReo.Dev
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Community Pulse
    KeapReo.Dev
    Considered Both Products
    Thryv
    No answer on this topic
    Reo.Dev
    No answer on this topic
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    No answers on this topic
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    KeapReo.Dev
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Reo.Dev
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Reo.Dev
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Reo.Dev
    Feature
    Keap
    5.9
    152 Ratings
    27% below category average
    Reo.Dev
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Reo.Dev
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Reo.Dev
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Reo.Dev
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Reo.Dev
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Reo.Dev
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Reo.Dev
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Reo.Dev
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Reo.Dev
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Keap and Reo.Dev
    Feature
    Keap
    -
    Ratings
    Reo.Dev
    9.7
    1 Ratings
    23% above category average
    Advanced search00 Ratings10.01 Ratings
    Identification of new leads00 Ratings10.01 Ratings
    List quality00 Ratings10.01 Ratings
    List upload/download00 Ratings10.01 Ratings
    Ideal customer targeting00 Ratings10.01 Ratings
    Load time/data access00 Ratings8.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Keap and Reo.Dev
    Feature
    Keap
    -
    Ratings
    Reo.Dev
    9.7
    1 Ratings
    22% above category average
    Contact information00 Ratings10.01 Ratings
    Company information00 Ratings10.01 Ratings
    Industry information00 Ratings9.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Keap and Reo.Dev
    Feature
    Keap
    -
    Ratings
    Reo.Dev
    9.6
    1 Ratings
    25% above category average
    Lead qualification process00 Ratings10.01 Ratings
    Smart lists and recommendations00 Ratings9.01 Ratings
    Salesforce integration00 Ratings10.01 Ratings
    Company/business profiles00 Ratings9.01 Ratings
    Alerts and reminders00 Ratings9.01 Ratings
    Data hygiene00 Ratings9.01 Ratings
    Automatic data refresh00 Ratings10.01 Ratings
    Tags00 Ratings10.01 Ratings
    Filters and segmentation00 Ratings10.01 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Keap and Reo.Dev
    Feature
    Keap
    -
    Ratings
    Reo.Dev
    8.5
    1 Ratings
    13% above category average
    Sales email templates00 Ratings8.01 Ratings
    Append emails to records00 Ratings9.01 Ratings
    Best Alternatives
    KeapReo.Dev
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Clay
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapReo.Dev
    Likelihood to Recommend
    5.3
    (210 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    -
    (0 ratings)
    Usability
    5.2
    (28 ratings)
    10.0
    (1 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapReo.Dev
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Reo.Dev
    Good Intent data is available. I got access to good mature leads for certain ABM campaigns.
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Reo.Dev
    • Buyer Intent Signal
    • Data Enrichment
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Reo.Dev
    No answers on this topic
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Reo.Dev
    No answers on this topic
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reo.Dev
    The ability to map buyer journey stages using real usage signals is something I haven’t seen elsewhere. It’s helped align marketing and sales around a shared source of truth.
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Reo.Dev
    No answers on this topic
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Reo.Dev
    No answers on this topic
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Reo.Dev
    No answers on this topic
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Reo.Dev
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Reo.Dev
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Reo.Dev
    No answers on this topic
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Reo.Dev
    Reo.Dev has better quality data as compared to Common Room, and more specifically Reo.Dev is dev tool focused and hence that expertise shines through in leads received.
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Reo.Dev
    No answers on this topic
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Reo.Dev
    • 20% increase in Sales
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Reo.Dev Screenshots

    Screenshot of the Accounts Panel, which provides a 360-degree view of developer engagement within target accounts. Filters can be used to analyze activity, intent signals, and firmographic data. Users can identify high-fit accounts based on customer fit, dev activity, and engagement trends to prioritize outreach.Screenshot of the Activity Timeline, which gives a detailed chronological view of all interactions happening in an account. Filter activities by source (GitHub, Documentation, Slack, Website, Product Logins, etc) to track developer intent, feature adoption, and research patterns in real-time.Screenshot of where Reo.Dev allows users to create precise audience segments by combining multiple data signals such as designation, job change, activity type, and source. Perfect for ABM (Account-Based Marketing) and sales targeting, ensuring outreach is focused on high-converting prospects.Screenshot of analytics that help understand where accounts are in the developer adoption journey—from Exploring (early research) to Deploying (active usage). Sales, marketing, and DevRel teams can leverage this funnel to time outreach, nurture leads, and convert developers into paying customers.Screenshot of the Prospects Tab, which auto-segregates decision-makers and developers based on account activity. Here, users can select profiles and sync them to CRM, Apollo.io, or Outreach.io for personalized engagement.Screenshot of where to build custom Buyer & Developer Personas based on job titles, seniority, and specialization. Pre-defined personas help streamline lead generation and outreach within any ideal customer profile (ICP).