KickFire vs. SMARTe Data Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
SMARTe Data Platform
Score 8.2 out of 10
N/A
A provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experienceN/A
Pricing
KickFireSMARTe Data Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KickFireSMARTe Data Platform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
KickFireSMARTe Data Platform
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
KickFireSMARTe Data Platform
Prospecting
Comparison of Prospecting features of Product A and Product B
KickFire
8.5
2 Ratings
11% above category average
SMARTe Data Platform
7.5
3 Ratings
2% below category average
Identification of new leads9.02 Ratings7.13 Ratings
List quality8.02 Ratings7.53 Ratings
List upload/download8.02 Ratings6.53 Ratings
Load time/data access9.02 Ratings8.33 Ratings
Advanced search00 Ratings7.93 Ratings
Ideal customer targeting00 Ratings7.53 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
KickFire
7.3
2 Ratings
4% below category average
SMARTe Data Platform
7.8
3 Ratings
3% above category average
Contact information6.02 Ratings7.83 Ratings
Company information8.02 Ratings7.83 Ratings
Industry information8.02 Ratings7.63 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
KickFire
8.0
2 Ratings
7% above category average
SMARTe Data Platform
7.5
3 Ratings
1% above category average
Salesforce integration8.01 Ratings7.82 Ratings
Company/business profiles8.02 Ratings7.53 Ratings
Automatic data refresh8.02 Ratings7.31 Ratings
Filters and segmentation8.02 Ratings7.32 Ratings
Data hygiene00 Ratings7.53 Ratings
Best Alternatives
KickFireSMARTe Data Platform
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KickFireSMARTe Data Platform
Likelihood to Recommend
9.0
(3 ratings)
7.9
(3 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
KickFireSMARTe Data Platform
Likelihood to Recommend
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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SMARTe Inc
  1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
  2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
  3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
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Pros
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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SMARTe Inc
  • Unlocking Phone Number from a contact
  • Unlocking Email from a contact
  • Tracking the relevant role within the company
  • Understanding companies organization
Read full review
Cons
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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SMARTe Inc
  • UI could be better.
  • Automate the product buying experience.
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Likelihood to Renew
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
SMARTe Inc
No answers on this topic
Usability
KickFire
It was designed for people who are business users, not tech users.
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SMARTe Inc
No answers on this topic
Reliability and Availability
KickFire
We've never had any outages in the 7+ years using the system.
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SMARTe Inc
No answers on this topic
Performance
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
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SMARTe Inc
No answers on this topic
Support Rating
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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SMARTe Inc
No answers on this topic
Online Training
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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SMARTe Inc
No answers on this topic
Implementation Rating
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
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SMARTe Inc
No answers on this topic
Alternatives Considered
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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SMARTe Inc
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
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Scalability
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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SMARTe Inc
No answers on this topic
Return on Investment
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
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SMARTe Inc
  • More contacts available
  • Increased response rate thanks to more way to reach out
  • Increased conversion rate
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.

SMARTe Data Platform Screenshots

Screenshot of Screenshot of Screenshot of