TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    KickFire

    Score9 out of 10
    N/AKickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A

    Sprinklr Service

    Score7.9 out of 10
    N/ASprinklr Service is a Contact Center platform for managing customer interactions across more than 30 voice, social, and digital channels. It centralizes conversation history and customer context as interactions move among email, chat, voice, and social channels. The platform includes embedded AI for intent classification, routing, agent assistance, quality review, and self-service automation. Sprinklr Service also supports Conversational AI, Social Media Customer Service,…N/A
    Pricing
    KickFireSprinklr Service
    Editions & Modules
    No answers on this topic
    Sprinklr Service
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    KickFireSprinklr Service
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    KickFireSprinklr Service
    Considered Both Products
    KickFire
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    KickFireSprinklr Service
    Prospecting
    Comparison of Prospecting features of KickFire and Sprinklr Service
    Feature
    KickFire
    8.5
    2 Ratings
    10% above category average
    Sprinklr Service
    -
    Ratings
    Identification of new leads9.02 Ratings00 Ratings
    List quality8.02 Ratings00 Ratings
    List upload/download8.02 Ratings00 Ratings
    Load time/data access9.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of KickFire and Sprinklr Service
    Feature
    KickFire
    7.3
    2 Ratings
    6% below category average
    Sprinklr Service
    -
    Ratings
    Contact information6.02 Ratings00 Ratings
    Company information8.02 Ratings00 Ratings
    Industry information8.02 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of KickFire and Sprinklr Service
    Feature
    KickFire
    8.0
    2 Ratings
    7% above category average
    Sprinklr Service
    -
    Ratings
    Salesforce integration8.01 Ratings00 Ratings
    Company/business profiles8.02 Ratings00 Ratings
    Automatic data refresh8.02 Ratings00 Ratings
    Filters and segmentation8.02 Ratings00 Ratings
    Best Alternatives
    KickFireSprinklr Service
    Small Businesses
    Owler
    Score9.7 out of 10
    Fin
    Score8.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Fin
    Score8.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KickFireSprinklr Service
    Likelihood to Recommend
    9.0
    (3 ratings)
    9.0
    (26 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    7.5
    (7 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (4 ratings)
    Availability
    10.0
    (1 ratings)
    9.9
    (3 ratings)
    Performance
    9.0
    (1 ratings)
    9.9
    (3 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.1
    (10 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KickFireSprinklr Service
    Likelihood to Recommend
    KickFire
    For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
    Incentivized
    Read full review
    Sprinklr
    Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.
    Incentivized
    Read full review
    Pros
    KickFire
    • De-anonymizes website activity at the account (company) level.
    • Identifies net new target accounts.
    • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
    • Gives great daily insight on watchlists you've set up.
    • Delivers every possible de-anonymized visit with little filtering for accuracy.
    • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
    • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
    Incentivized
    Read full review
    Sprinklr
    • Automated routing to appropriate teams
    • Automated notifications for certain types of content or posts from certain users
    • The reporting options are fantastic.
    • We've integrated a chatbot seamlessly with Sprinklr modern care so our team members can pick up a conversation if our bot isn't able to provide an answer.
    Incentivized
    Read full review
    Cons
    KickFire
    • Some outdated information and your credits will be used
    • Credit package sizes are not very customizable
    • A tad pricy comapred to simillar prospecting tools I've seen
    Incentivized
    Read full review
    Sprinklr
    • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
    • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
    • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
    Incentivized
    Read full review
    Likelihood to Renew
    KickFire
    We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
    Incentivized
    Read full review
    Sprinklr
    The biggest reason we renewed, and kept up with Sprinklr Modern Care is because it is an active community and there is customer buy-in already. They continue to update and improve the product, but more importantly, the customers are using it. It's easy to switch products when it's not an active component in your daily structure, but switching and migrating the data or providing alternatives becomes difficult when customers have grown accustomed to a specific experience. As long as they continue to improve the available features and the community stays active, renewed use will continue.
    Incentivized
    Read full review
    Usability
    KickFire
    It was designed for people who are business users, not tech users.
    Incentivized
    Read full review
    Sprinklr
    I've spent year designing products so I'm a tough judge when it comes to other solutions. It's clear that Sprinklr Modern Care was designed for the average online consumer with a very user friendly interface. They have made improvements to the admin tools to make that area of the product easier to use as well.
    Read full review
    Reliability and Availability
    KickFire
    We've never had any outages in the 7+ years using the system.
    Incentivized
    Read full review
    Sprinklr
    No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
    Read full review
    Performance
    KickFire
    The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
    Incentivized
    Read full review
    Sprinklr
    Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
    Read full review
    Support Rating
    KickFire
    They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
    Incentivized
    Read full review
    Sprinklr
    I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
    Incentivized
    Read full review
    In-Person Training
    KickFire
    No answers on this topic
    Sprinklr
    Our customer support team went through in-person training. I am not unable to rate.
    Read full review
    Online Training
    KickFire
    The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Implementation Rating
    KickFire
    Don't hesitate to contact VisiStat support. They are extremely helpful.
    Incentivized
    Read full review
    Sprinklr
    Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
    Read full review
    Alternatives Considered
    KickFire
    I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
    Incentivized
    Read full review
    Sprinklr
    First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
    Incentivized
    Read full review
    Scalability
    KickFire
    We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Return on Investment
    KickFire
    • Faster lead conversion
    • Less time on LinkedIn trying to figure out DM (decision maker)
    • Increased employee efficiency
    Incentivized
    Read full review
    Sprinklr
    • Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
    • Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.
    Incentivized
    Read full review
    ScreenShots

    KickFire Screenshots

    Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.