KickFire vs. ZeroBounce

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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At the outset of my position with my current company, we used a marketing automation system that was known as a swiss army knife: it could do many things, but none of them well. They had no built in functionality for boosting email deliverability. Digging in to find out what we could do to improve our authority, we learned we needed to clean our lists before sending. ZeroBounce does everything we need it to, and at a reasonable price. What more could you want?

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• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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• Bulk List validation up to 25 IDs per action is useful in some situations, as we don't want to create a CSV file every time, and for this smaller number.
• We sometimes use the email Finder option when we can't find an email for a person on any other platform.

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• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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• Navigating among bulk validation, CSV upload, and single-ID validation is hard, and sometimes finding them or switching between them can be made more user-friendly.
• Results: After bulk validation, we receive the results in a Zip file, which is useful sometimes but not every time, as we have to un-zip, and there will be a different CSV file for each result. The final results can be made simple, like email ID in column A, results (valid or Invalid) in column B.

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We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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It was designed for people who are business users, not tech users.

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For the large suite of services that they offer their system is pretty easy to understand and navigate. ZeroBonce is also NOT one of those services that is constantly tweaking their UI and making it hard to find tasks that you regularly use. More complex tasks can be more challenging but that's understandable. They also have an extensive restful API that if technical enough allow you to automate some of your most used tasks. They stand behind their product with good documentation as well as high quality customer service.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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We have used ZeroBounce for about 18 months and it works flawlessly. We are able to get all of our questions/issues answered immediately. Felt very comfortable with the product immediately - used their web site which walked us through it and were able to get up and running within minutes. I really haven't had any issues that required support.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We considered AtData since it was recommended by a colleague who has used it in the past. We ultimately ended up going with ZeroBounce based on the cost and documentation/resources available. Email validation tools are probably very similar, but ZeroBounce seemed the simplest for us, and we needed to implement one fast, so activation time was very quick.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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• Our deliverability is approximately 99% on most emails we send thanks to ZeroBounce
• We've had an increase in our domain reputation
• The price is affordable and similar to other tools that do the same, but are not as accurate as ZeroBounce

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info