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Kindful (discontinued, now part of Bloomerang) vs. Sugar Market

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kindful (discontinued, now part of Bloomerang)

    Score4.4 out of 10
    N/AKindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.

    $119

    per month

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Editions & Modules
    Standard
    $119
    per month
    Standard
    $239
    per month
    Standard
    $349
    per month
    Standard
    $459
    per month
    Standard
    $579
    per month
    Standard
    $699
    per month
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsAll plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Community Pulse
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    17 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Kindful (discontinued, now part of Bloomerang) and Sugar Market
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Sugar Market
    4.4
    4 Ratings
    55% below category average
    WYSIWYG email editor00 Ratings3.03 Ratings
    Dynamic content00 Ratings5.03 Ratings
    Ability to test dynamic content00 Ratings4.02 Ratings
    Landing pages00 Ratings6.03 Ratings
    A/B testing00 Ratings4.03 Ratings
    Mobile optimization00 Ratings1.03 Ratings
    Email deliverability reporting00 Ratings7.04 Ratings
    List management00 Ratings4.04 Ratings
    Triggered drip sequences00 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of Kindful (discontinued, now part of Bloomerang) and Sugar Market
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Sugar Market
    5.3
    4 Ratings
    40% below category average
    Lead nurturing automation00 Ratings6.04 Ratings
    Lead scoring and grading00 Ratings4.04 Ratings
    Data quality management00 Ratings5.04 Ratings
    Automated sales alerts and tasks00 Ratings6.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of Kindful (discontinued, now part of Bloomerang) and Sugar Market
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Sugar Market
    6.5
    3 Ratings
    15% below category average
    Calendaring00 Ratings6.03 Ratings
    Event/webinar marketing00 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Kindful (discontinued, now part of Bloomerang) and Sugar Market
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Sugar Market
    8.2
    1 Ratings
    8% above category average
    Social sharing and campaigns00 Ratings8.21 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Kindful (discontinued, now part of Bloomerang) and Sugar Market
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Sugar Market
    2.3
    4 Ratings
    106% below category average
    Dashboards00 Ratings5.04 Ratings
    Standard reports00 Ratings1.04 Ratings
    Custom reports00 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Kindful (discontinued, now part of Bloomerang) and Sugar Market
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Sugar Market
    4.8
    4 Ratings
    45% below category average
    API00 Ratings5.02 Ratings
    Role-based workflow & approvals00 Ratings6.02 Ratings
    Customizability00 Ratings3.02 Ratings
    Integration with Salesforce.com00 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
    Best Alternatives
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Likelihood to Recommend
    9.0
    (21 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (11 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Kindful (discontinued, now part of Bloomerang)Sugar Market
    Likelihood to Recommend
    Discontinued Products
    Kindful is well suited when:
    • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
    • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
    • Need a powerful but user friendly tool with customizable reports
    Kindful is not well suited when:
    • You need very advanced customization such as the ability to built entire custom screens
    • You need to track donations in multiple currencies
    Incentivized
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
    • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
    • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
    • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
    Incentivized
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
    • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
    Incentivized
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Usability
    Discontinued Products
    From operations, support, and donor management, Kindful's UX and UI are top-notch.
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Support Rating
    Discontinued Products
    I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
    Incentivized
    Read full review
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable.
    Incentivized
    Read full review
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    Discontinued Products
    • Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer.
    • We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process.
    Incentivized
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots

    Kindful (discontinued, now part of Bloomerang) Screenshots

    Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality