Klaviyo vs. ShoutOUT

E-commerce stores and service-based businesses can really benefit from Klaviyo, as it is quite a versatile tool for emailing customers and keeping them updated about what is happening with the business. It is great for customer retention, creating a community for your product, and boosting engagement with your business.

Incentivized

If you are mainly using Instagram influencers to promote your business, ShoutOUT works excellent for that. Most of those influencers aren't very tech-savvy, so giving them a coupon code to track their sales and commission them off of that seems to work well. The mass payout feature is pretty simple to use as well, but I wish that you didn't have to do it on a 1-on-1 basis.

Incentivized

• I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
• Klaviyo helps me to measure the success of email campaigns.
• Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.

Incentivized

• Great for simple, not very tech-savvy influencers or affiliates.
• Ties in seamlessly to Shopify Plus, which is a must for our organization.
• Simple dashboard, easy to manage affiliates.

Incentivized

• At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
• Can be pricey depending on company and email list.
• Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.

Incentivized

• Not a vast network of affiliates to choose from if you need them to facilitate that side of your business.
• Sometimes the tracking by coupon code doesn't seem to work correctly, and the numbers don't match up with what we see on the backend of our Shopify numbers.
• Could make it easier to add creatives and deep linking for affiliates.

Incentivized

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

It works perfectly for what we need it to do. It is very inexpensive, works well, and makes it easy for us to navigate and use. We can easily add new affiliates and create coupons for them to track their sales. For the influencers that are a little more inclined to post product links and go the more traditional affiliate approach, we can certainly provide that option for them and go that route as well. We like the ease and simplicity.

Incentivized

The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it

Incentivized

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

We only had to use it once, but they got back to us very quickly and helped us solve the issue that we had. So, ShoutOUT support is batting 1000% in our book, but that is only 1 out of 1 and may not be enough of a sample size to verify that they are as good as we think.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite

Incentivized

We used Shareasale and Commission Junction in the, and they are awesome to manage your traditional affiliates that run blogs or email campaigns. We would still be using those if we did more of a traditional approach to influencers. But since we moved over to a more influencer based marketing approach, ShoutOut is fantastic and has made it simpler for us and our affiliates.

Incentivized

• ROI was over 300%
• Increased repeat sales by 33%
• Increase AOV on orders by targeting persons with historically high purchases
• Increase customer acquisition volume by converting email prospects into customers
• Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.

Incentivized

• Very positive right off the bat because we dropped our Commission Junction expenses and got most of our bigger affiliates to switch over to keep their sales.
• Easy to use and much simpler for our affiliate manager to do her work.

Incentivized