Likelihood to Recommend
Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.
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If you have the need to run your own e-mail delivery infrastructure using SMTP2GO as your outbound gives a higher level of security, and reliability compared to any other options I could find. When aberrant behavior was seen on our newsletter (ios decided to automatically unsubscribe everyone automatically because of a misconfigured default setting in their email app) SMTP saw this pattern across multiple users, contacted us, contacted Apple and was able to get the issue resolved quickly. I would not have been able to accomplish this easily on my own.
Read full review Pros Email automation that nurtured new prospects with education and promotion content. List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation. Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue. Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails Testing. The AB testing function allowed for campaign optimization Read full review Bulk email sending in the thousands of emails per day Email with large attachments going to a large number of users Email logging for audit/tracking purposes Handling large numbers of sending domains Team admin access for IT to manage settings and view logs Read full review Cons The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload Easier way to clean up and clear out inactive users Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now Read full review More fine-grained sub-account via custom SMTP head fields NDR and Spam reports/exports would allow better integration back to our system Ability to handle DKIM/DMARC reports so we can further analyze (without handling our own system/servers) Read full review Likelihood to Renew
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased. Email design: So easy to use, and more friendly than some other visual builders that we've used. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly. page V
CEO (Chief Executive Officer)
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Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Klaviyo is by far the most well-rounded email tool I have used. It is on par with
is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
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SMTP2GO stands out in several ways. Firstly, it offers a highly reliable email delivery infrastructure, with a strong focus on ensuring that emails are delivered successfully. Additionally, SMTP2GO provides advanced reporting and analytics features that help organizations to better understand the performance of their email campaigns. The easy integration with a wide range of platforms, excellent customer support, and robust spam filter are also standout features. We'll recommend SMTP2GO to anyone looking for reliable email sending.
Read full review Return on Investment It must reduce its cost. It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need. Read full review Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts. More cost efficient than paying for several different email accounts. Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility. Read full review ScreenShots