Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Thryv
Score 8.6 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
KlaviyoThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoThryv
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
KlaviyoThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.7
90 Ratings
12% above category average
Thryv
9.2
8 Ratings
20% above category average
WYSIWYG email editor8.180 Ratings00 Ratings
Dynamic content8.685 Ratings8.97 Ratings
Ability to test dynamic content8.579 Ratings9.17 Ratings
Landing pages8.02 Ratings10.01 Ratings
A/B testing9.080 Ratings00 Ratings
Mobile optimization9.086 Ratings8.88 Ratings
Email deliverability reporting8.688 Ratings9.17 Ratings
List management8.988 Ratings8.96 Ratings
Triggered drip sequences9.179 Ratings9.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
69 Ratings
6% above category average
Thryv
8.1
7 Ratings
15% above category average
Lead nurturing automation8.867 Ratings8.76 Ratings
Lead scoring and grading8.124 Ratings00 Ratings
Data quality management8.431 Ratings8.66 Ratings
Automated sales alerts and tasks8.128 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.6
11 Ratings
12% above category average
Thryv
9.0
5 Ratings
9% above category average
Calendaring8.611 Ratings9.05 Ratings
Event/webinar marketing00 Ratings9.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.4
86 Ratings
12% above category average
Thryv
6.6
7 Ratings
6% below category average
Dashboards8.586 Ratings9.17 Ratings
Standard reports8.483 Ratings8.67 Ratings
Custom reports8.246 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.8
67 Ratings
14% above category average
Thryv
8.3
6 Ratings
23% above category average
API8.862 Ratings7.93 Ratings
Role-based workflow & approvals8.828 Ratings8.92 Ratings
Customizability8.938 Ratings8.15 Ratings
Integration with Salesforce.com8.76 Ratings00 Ratings
Third-party software integrations9.112 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Klaviyo
-
Ratings
Thryv
6.7
8 Ratings
2% below category average
Social sharing and campaigns00 Ratings9.48 Ratings
Social profile integration00 Ratings4.01 Ratings
Best Alternatives
KlaviyoThryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Constant Contact Lead Gen & CRM
Constant Contact Lead Gen & CRM
Score 8.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoThryv
Likelihood to Recommend
9.3
(90 ratings)
9.5
(8 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
9.0
(2 ratings)
Support Rating
9.0
(1 ratings)
10.0
(4 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoThryv
Likelihood to Recommend
Klaviyo
E-commerce stores and service-based businesses can really benefit from Klaviyo, as it is quite a versatile tool for emailing customers and keeping them updated about what is happening with the business. It is great for customer retention, creating a community for your product, and boosting engagement with your business.
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Thryv
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Thryv
No answers on this topic
Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments