What users are saying about
51 Ratings
2 Ratings
51 Ratings
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Score 8.9 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Thryv

Any social media marketing job, website development, email campaigns, or training schedule. It is less appropriate to be used for the day of use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
Thryv
5.7
WYSIWYG email editor
Klaviyo
8.5
Thryv
Dynamic content
Klaviyo
8.2
Thryv
Ability to test dynamic content
Klaviyo
8.5
Thryv
Landing pages
Klaviyo
8.0
Thryv
10.0
A/B testing
Klaviyo
9.0
Thryv
Mobile optimization
Klaviyo
9.1
Thryv
1.0
Email deliverability reporting
Klaviyo
8.5
Thryv
6.0
List management
Klaviyo
8.1
Thryv
Triggered drip sequences
Klaviyo
8.6
Thryv

Lead Management

Klaviyo
6.4
Thryv
5.5
Lead nurturing
Klaviyo
6.4
Thryv
Data quality management
Klaviyo
Thryv
4.0
Automated sales alerts and tasks
Klaviyo
Thryv
7.0

Reporting & Analytics

Klaviyo
8.7
Thryv
5.0
Dashboards
Klaviyo
8.4
Thryv
9.0
Standard reports
Klaviyo
8.3
Thryv
4.0
Custom reports
Klaviyo
9.5
Thryv
2.0

Platform & Infrastructure

Klaviyo
8.2
Thryv
5.5
API
Klaviyo
8.2
Thryv
Role-based workflow & approvals
Klaviyo
Thryv
6.0
Customizability
Klaviyo
Thryv
5.0

Campaign Management

Klaviyo
Thryv
9.0
Calendaring
Klaviyo
Thryv
8.0
Event/webinar marketing
Klaviyo
Thryv
10.0

Social Media Marketing

Klaviyo
Thryv
7.0
Social sharing and campaigns
Klaviyo
Thryv
10.0
Social profile integration
Klaviyo
Thryv
4.0

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Thryv

  • Website design
  • Mailing list subscribers
Anonymous | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Thryv

  • Price is high.
  • It takes a while to get any customer service assistance.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Support Rating

Klaviyo

No score
No answers yet
No answers on this topic

Thryv

Thryv 8.0
Based on 1 answer
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Thryv

Thryv was more user-friendly and cost-effective for the services it provides.
Anonymous | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Thryv

  • We have grown our mailing list substantially.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Thryv

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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