Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
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Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
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Pricing
Klaviyo
Thryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Klaviyo
Thryv
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward …
Klaviyo beat all the other competitors. The pricing structure is just too hard to beat, and the customization/personalization, and the usability is just amazing.
We moved from MailChimp to Klaviyo around ~2019, and Klaviyo already had an integration that gracefully synced all our data. At the time, we particularly preferred Klaviyo's A/B testing tools over MailChimp's, and the rest of their feature suite helped us stay. We still use …
Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what …
I use other products in other businesses and for clients. Klaviyo is preferred by our IT/developer, was better cost, and overall, is slightly simpler to manage.
Costs more but much more customizable in every aspect. The WYSIWYG editor is far more robust and allows us full customization. Also its ability to sync easily accross multiple apps and platforms make it a no brainer if you are adding multiple tech apps to your site.
Klaviyo is better for eCommerce businesses. It integrates better with other apps, has more features, and is customisable, so we can reflect the branding in the emails we build.
I moved from Klaviyo's email platform to Seguno about 6 months ago and am preferring Seguno. It's right in the Shopify dashboard and very easy to use. The email creation process is more intuitive vs. Klaviyo and it's significantly less expensive, so a better option for small …
Klaviyo has a very intimate integration with Shopify bringing in purchasing behaviour, browsing behavior, total spend, order value, ordered products, etc. Klaviyo's automated email journeys are way more complex and support multiple IF conditions, which allows granular …
Klaviyo is leaps and bounds above Mailchimp. We just switched from MailChimp because we outgrew it. That is actually my recommended path to take while starting out. MailChimp had a free plan up to 5000 emails. Once we hit that, we switched and got an email marketing team and …
It is different from them, especially because of its use in e-commerce and data-driven marketing. While IT provides segmentation, behavior tracking, and automation flows, Mailchimp is good for running simple campaigns and smaller organizations. We have chosen IT because it …
It had the best flexibility for templating, and also for segmentation and dynamic content compared to others we used/demo'd when deciding to change provider. Overall, it gave us more control. Instead of working around the platform, we can shape it around what we’re trying to do.
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design …
Klaviyo has always been the most efficient and most strategic email marketing tool I've used for e-commerce businesses. No matter what industry, it does a fantastic job.
Some other solutions are overly simplified, limiting control and flexibility, whereas others are so complex that execution becomes extremely burdensome and creates long lead times. We found Klaviyo to have the best balance.
Klaviyo is the best email marketing and CRM platform when it comes to eCommerce brands and Shopify integration. We can plan and analyse the audience and segments in depth, where we see the power of well-integrated email automation capabilities and more.
Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well …
Shopify's built in options are just not enough. It can do the basic "Here's you order" or "Status update". But you can't control nearly enough emails at scale with just the usage of Shopify's built in options.
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
For us, the ability to apply properties and segment users as we do has been the biggest boon to our marketing endeavors. We use hundreds of properties to ensure customers receive truly tailored content. Being able to build that out with the Klaviyo x WooCommerce integration and Klaviyo's APIs was a major differentiator for us as our business grew.
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
Klaviyo helps me to measure the success of email campaigns.
Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
Better library of dynamic values available for use inside emails
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward with Klaviyo because of the tools and offerings they provide.
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
Increased Social Media Presence has kept us in touch with clients
I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.