Instapage vs. Landing Lion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
$149
*Month
Landing Lion
Score 9.3 out of 10
N/A
Landing Pages That Rank Landing Lion is a platform to create paid and organic landing pages. Here is a quick highlight of Landing Lion's features: create infinite landing pages library of free designer-made templates the smoothest drag and drop in the game unlimited A/B split tests lots of integrations custom domains and automatic SSLs managed, scalable and secure hosting a bunch of smart visitor…N/A
Pricing
InstapageLanding Lion
Editions & Modules
Business
$149
*Month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
InstapageLanding Lion
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Pricing for annual contract.Updated pricing coming mid Q2 2018.
More Pricing Information
Community Pulse
InstapageLanding Lion
Top Pros
Top Cons
Features
InstapageLanding Lion
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
7.6
3 Ratings
8% above category average
Landing Lion
-
Ratings
Landing page A/B testing:8.03 Ratings00 Ratings
Dynamic page text replacement7.33 Ratings00 Ratings
Real-time analytics dashboard8.03 Ratings00 Ratings
SEO tools7.73 Ratings00 Ratings
Optimization recommendations7.03 Ratings00 Ratings
Best Alternatives
InstapageLanding Lion
Small Businesses
Leadpages
Leadpages
Score 7.8 out of 10
Leadpages
Leadpages
Score 7.8 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
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User Ratings
InstapageLanding Lion
Likelihood to Recommend
7.7
(28 ratings)
9.0
(2 ratings)
Usability
8.0
(2 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
InstapageLanding Lion
Likelihood to Recommend
airSlate, Inc
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
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Landing Lion
Landing Lion is great for teams trying to save time on creating high-quality landing pages for their lead generation campaigns. Landing Lion is not so great for teams on very tight budgets who can go without. I would say having Landing Lion is a luxury because it is a little pricey and there are other methods of making landing pages
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Pros
airSlate, Inc
  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
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Landing Lion
  • Simple, easy-to-use drag and drop interface. Easiest landing page builder out there...and very friendly to "designers".
  • Automatically adjusts the webpage to a responsive design with very minimal adjustments needed.
  • Lots of integration available to other platforms.
  • Great support available.
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Cons
airSlate, Inc
  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
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Landing Lion
  • More text formatting capabilities would be great
  • Can only build one-off landing pages
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Usability
airSlate, Inc
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Landing Lion
No answers on this topic
Support Rating
airSlate, Inc
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Landing Lion
No answers on this topic
Alternatives Considered
airSlate, Inc
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
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Landing Lion
Better than all of them! No comparison.
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Return on Investment
airSlate, Inc
  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
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Landing Lion
  • Helped with our demand generation campaigns, no clear ROI tied to the tool as of now
Read full review
ScreenShots

Instapage Screenshots

Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Screenshot of Split test your pages to optimize performance and increase conversions.