Later Social vs. Sendible

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 8.4 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Pricing
Later SocialSendible
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Offerings
Pricing Offerings
Later SocialSendible
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
More Pricing Information
Features
Later SocialSendible
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
Sendible
8.3
6 Ratings
7% above category average
Boolean keyword searches00 Ratings8.05 Ratings
Filtering out noise/spam00 Ratings8.04 Ratings
Sentiment analysis00 Ratings8.04 Ratings
Broad channel coverage00 Ratings9.16 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
-
Ratings
Sendible
9.2
12 Ratings
14% above category average
Content planning and scheduling00 Ratings9.912 Ratings
Audience targeting00 Ratings10.010 Ratings
Content optimization00 Ratings7.010 Ratings
Workflow management00 Ratings9.911 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Sendible
7.5
10 Ratings
8% below category average
Automated routing and prioritization00 Ratings6.09 Ratings
Customer interaction histories00 Ratings9.57 Ratings
Bulk actions00 Ratings7.09 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
Sendible
7.0
9 Ratings
10% below category average
Lead generation00 Ratings9.04 Ratings
Content marketing00 Ratings9.09 Ratings
Paid media management00 Ratings1.01 Ratings
Campaigns and promotions00 Ratings9.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
-
Ratings
Sendible
10.0
12 Ratings
16% above category average
Twitter00 Ratings10.010 Ratings
Facebook00 Ratings9.912 Ratings
LinkedIn00 Ratings10.011 Ratings
Google+00 Ratings10.08 Ratings
Instagram00 Ratings9.99 Ratings
Pinterest00 Ratings10.04 Ratings
YouTube00 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
-
Ratings
Sendible
6.7
10 Ratings
16% below category average
Campaign success analytics00 Ratings8.010 Ratings
Real-time tracking00 Ratings5.18 Ratings
Competitor analysis00 Ratings7.05 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
-
Ratings
Sendible
9.0
11 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings10.011 Ratings
Mobile access00 Ratings8.09 Ratings
Best Alternatives
Later SocialSendible
Small Businesses
Conte.ai
Conte.ai
Score 1.7 out of 10
Conte.ai
Conte.ai
Score 1.7 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialSendible
Likelihood to Recommend
9.7
(15 ratings)
9.9
(16 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(4 ratings)
Usability
9.4
(3 ratings)
9.0
(3 ratings)
Support Rating
9.0
(9 ratings)
9.9
(3 ratings)
User Testimonials
Later SocialSendible
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
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Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
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Likelihood to Renew
Later
No answers on this topic
Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
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Usability
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Read full review
Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
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Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
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Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Read full review
Sendible
  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
Read full review
ScreenShots

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer