Lead Forensics vs. Octopus CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Octopus CRM
Score 8.3 out of 10
N/A
N/A
$9.99
per month
Pricing
Lead ForensicsOctopus CRM
Editions & Modules
No answers on this topic
Starter
$9.99
per month
Professional
$14.99
per month
Advanced
$21.99
per month
Unlimited
$39.99
per month
Offerings
Pricing Offerings
Lead ForensicsOctopus CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead ForensicsOctopus CRM
Features
Lead ForensicsOctopus CRM
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
8.7
58 Ratings
7% above category average
Octopus CRM
-
Ratings
Lead Conversion Tracking8.049 Ratings00 Ratings
Bounce Rate Measurement8.940 Ratings00 Ratings
Device and Browser Reporting8.847 Ratings00 Ratings
Pageview Tracking9.155 Ratings00 Ratings
Event Tracking8.541 Ratings00 Ratings
Reporting in real-time8.550 Ratings00 Ratings
Referral Source Tracking9.249 Ratings00 Ratings
Customizable Dashboards9.052 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Forensics
-
Ratings
Octopus CRM
8.0
1 Ratings
1% above category average
Lead nurturing automation00 Ratings8.01 Ratings
Data quality management00 Ratings8.01 Ratings
Lead segmentation and distribution00 Ratings8.01 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Lead Forensics
-
Ratings
Octopus CRM
10.0
1 Ratings
18% above category average
Form templates00 Ratings10.01 Ratings
Best Alternatives
Lead ForensicsOctopus CRM
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lead ForensicsOctopus CRM
Likelihood to Recommend
9.0
(81 ratings)
8.0
(1 ratings)
Usability
8.9
(63 ratings)
-
(0 ratings)
Support Rating
8.1
(3 ratings)
-
(0 ratings)
User Testimonials
Lead ForensicsOctopus CRM
Likelihood to Recommend
Lead Forensics
Lead Forensics has helped the team monitor and track high intent prospects, and reference their buying behaviour against conversations. Lead Forensics may struggle to deliver meaningful lead volume in our ICP. In this case, the outbound team could be chasing companies that aren’t aligned with [...]'s core offering or aren’t showing genuine buying intent.
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Octopus CRM
Automating connection requests is well-suited for those working who work in sales and need to connect with a large volume of people. Not sure of suitability for other professions
Read full review
Pros
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Octopus CRM
  • Automates connection requests
  • Allows you to work while connection requests are being sent
  • Tells you when you've already connected with someone
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Cons
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Octopus CRM
  • Could make functionality of LinkedIn Sales Nav to Octopus easier
Read full review
Usability
Lead Forensics
I give it an 8 because with just 15–30 minutes a day, I can uncover valuable activity that leads to real revenue. It’s simple to use, and the insights help me prioritize outreach effectively. That small daily investment consistently turns into meaningful follow-ups, upsells, and new opportunities, making it a strong contributor to my sales results.
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Octopus CRM
No answers on this topic
Support Rating
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Octopus CRM
No answers on this topic
Alternatives Considered
Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money all day long.
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Octopus CRM
Octopus works hand in hand with LinkedIn Sales Nav. I will save people from leads from Sales Nav and then import those leads into Octopus to automate connection requests
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Return on Investment
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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Octopus CRM
  • I've been able to book some meetings from people I've connected with on Octopus, positively impacting my sales metrics and my companies bottom line.
  • Also good to grow my LinkedIn connections to show people I am a face in my industry.
Read full review
ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.