It's a great system. As I said, I had never used it, but I feel that if I do move on, I would definitely take this with me - everyone I introduce it to via my network is amazed by it. As a small company, for our sales and marketing, it is a brilliant platform; in fact, I'll go as far as to say that our logistics and supply chain look at it daily as well. Reports are fantastic, and the fact that you can jump on and see data in real time is brilliant.
If you want to watch a user journey through your website with commentary, this tool is the perfect one to use, even if it does take quite a few hours for responses. I think if you want to test specific functions, quickly, there are better tools for doing this. Reviewers are very honest and can be quite harsh, so you need to have an open mind to criticism, as what they say is very useful.
Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
Lead Forensics is usable and has clear videos scattered around the platform, encouraging users to level up. The CSM team is great at supporting and providing training for sales and marketing. Dashboards are a bit clunky, and the UI isn't the best. From memory, it hasn't really changed since we've been using it. These factors hold the platform back, as something as simple as filtering can be hidden behind a few clicks, which some salespeople are unaware of.
Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
WhatUsersDo provides more detailed and opinion based responses. It can take a few hours more than competitors because of this. I would recommend it if you want to know more about the user journey through your website. I would not recommend it if you want quick feedback about a specific feature, image or copy, as there are tools better suited to this.
We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.
