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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score8.9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A

    WhatUsersDo

    Score9.6 out of 10
    N/AWhatUsersDo is a web analytics solution built around using real user testing to optimize desktop, tablet, and mobile experiences.N/A
    Pricing
    Lead ForensicsWhatUsersDo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead ForensicsWhatUsersDo
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Lead ForensicsWhatUsersDo
    Considered Both Products
    Lead Forensics
    No answer on this topic
    WhatUsersDo
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    94 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    82 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    97 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    74 Answers
    No answers on this topic
    Features
    Lead ForensicsWhatUsersDo
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics and WhatUsersDo
    Feature
    Lead Forensics
    8.6
    88 Ratings
    6% above category average
    WhatUsersDo
    -
    Ratings
    Lead Conversion Tracking8.175 Ratings00 Ratings
    Bounce Rate Measurement8.262 Ratings00 Ratings
    Device and Browser Reporting8.571 Ratings00 Ratings
    Pageview Tracking8.981 Ratings00 Ratings
    Event Tracking8.564 Ratings00 Ratings
    Reporting in real-time8.975 Ratings00 Ratings
    Referral Source Tracking8.676 Ratings00 Ratings
    Customizable Dashboards8.980 Ratings00 Ratings
    Best Alternatives
    Lead ForensicsWhatUsersDo
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Siteimprove
    Score9.1 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead ForensicsWhatUsersDo
    Likelihood to Recommend
    8.9
    (111 ratings)
    7.0
    (1 ratings)
    Usability
    8.9
    (93 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Lead ForensicsWhatUsersDo
    Likelihood to Recommend
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
    Read full review
    WhatUsersDo
    If you want to watch a user journey through your website with commentary, this tool is the perfect one to use, even if it does take quite a few hours for responses. I think if you want to test specific functions, quickly, there are better tools for doing this. Reviewers are very honest and can be quite harsh, so you need to have an open mind to criticism, as what they say is very useful.
    Incentivized
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    Pros
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    WhatUsersDo
    • Very simple and easy to use interface
    • Offer recommended questions to ask, which is helpful for a first time user
    • You get much more user information than most other similar tools offer
    Incentivized
    Read full review
    Cons
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    WhatUsersDo
    • Some reviewers can spend too little time on a test
    • Their audio box can sometimes hide features, like navigation bars
    • It would be useful to be able to specify in more detail the demographic you would like to test
    Incentivized
    Read full review
    Usability
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
    Read full review
    WhatUsersDo
    No answers on this topic
    Support Rating
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
    Read full review
    WhatUsersDo
    No answers on this topic
    Alternatives Considered
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
    Read full review
    WhatUsersDo
    WhatUsersDo provides more detailed and opinion based responses. It can take a few hours more than competitors because of this. I would recommend it if you want to know more about the user journey through your website. I would not recommend it if you want quick feedback about a specific feature, image or copy, as there are tools better suited to this.
    Incentivized
    Read full review
    Return on Investment
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    WhatUsersDo
    • It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
    • We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
    • We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.
    Incentivized
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.