Lead Liaison vs. Metadata.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Metadata.io
Score 8.1 out of 10
N/A
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
$24,000
per year
Pricing
Lead LiaisonMetadata.io
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
MetaMatch
$295
per month per installation
Web Personalization
$24,000
per year
Audience Targeting
$24,000
per year
Metadata Base Platform
$60,000
per year
Offerings
Pricing Offerings
Lead LiaisonMetadata.io
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$499 Depends on package$2,500 one-time fee per installation
Additional Details
More Pricing Information
Community Pulse
Lead LiaisonMetadata.io
Top Pros
Top Cons
Features
Lead LiaisonMetadata.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
13% above category average
Metadata.io
-
Ratings
WYSIWYG email editor9.08 Ratings00 Ratings
Dynamic content8.57 Ratings00 Ratings
Ability to test dynamic content8.27 Ratings00 Ratings
Landing pages8.77 Ratings00 Ratings
A/B testing8.75 Ratings00 Ratings
Mobile optimization9.06 Ratings00 Ratings
Email deliverability reporting9.37 Ratings00 Ratings
List management8.88 Ratings00 Ratings
Triggered drip sequences9.05 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
15% above category average
Metadata.io
-
Ratings
Lead nurturing automation9.58 Ratings00 Ratings
Lead scoring and grading9.08 Ratings00 Ratings
Data quality management8.87 Ratings00 Ratings
Automated sales alerts and tasks8.87 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
16% above category average
Metadata.io
-
Ratings
Calendaring8.86 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
16% above category average
Metadata.io
-
Ratings
Social sharing and campaigns9.06 Ratings00 Ratings
Social profile integration8.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
20% above category average
Metadata.io
-
Ratings
Dashboards9.07 Ratings00 Ratings
Standard reports9.37 Ratings00 Ratings
Custom reports9.37 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
11% above category average
Metadata.io
-
Ratings
API8.88 Ratings00 Ratings
Role-based workflow & approvals8.56 Ratings00 Ratings
Customizability8.07 Ratings00 Ratings
Integration with Salesforce.com8.06 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
Integration with SugarCRM9.03 Ratings00 Ratings
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Lead LiaisonMetadata.io
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Vbout
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Score 9.3 out of 10
Sitecore Send
Sitecore Send
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lead LiaisonMetadata.io
Likelihood to Recommend
9.0
(8 ratings)
7.9
(21 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
10.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.8
(15 ratings)
User Testimonials
Lead LiaisonMetadata.io
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Read full review
Metadata, Inc
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
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Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Read full review
Metadata, Inc
  • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
  • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
  • Attribution: see influenced & triggered opportunities/CW deals
  • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
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Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
Read full review
Metadata, Inc
  • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
  • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
  • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
  • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
  • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
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Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Metadata, Inc
No answers on this topic
Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Metadata, Inc
No answers on this topic
Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Metadata, Inc
Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
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Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Metadata, Inc
No answers on this topic
Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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Metadata, Inc
We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
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Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
Read full review
Metadata, Inc
  • Huge decrease in CPLs, CPMQL and Cost Per Opportunity
  • Big improvement in MQL to SQL rates
  • 90%+ of our leads from paid social now have valid business emails, before it was like 30%
  • Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
Read full review
ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing

Metadata.io Screenshots

Screenshot of Screenshot of Screenshot of