What users are saying about
Top Rated
56 Ratings
28 Ratings
Top Rated
56 Ratings
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Score 9.1 out of 100
28 Ratings
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Score 7 out of 100

Likelihood to Recommend

LeadFuze

I like the ability to dump manageable quantities of leads into my warm email outreach campaigns, without having a huge master list of leads to break up manually into chunks, and the FuseBot automation literally puts it on autopilot every week when I am ready to add new leads into the top of my funnel.
Jonathan Rockett | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LeadFuze
Owler
6.9
Advanced search
LeadFuze
Owler
6.2
Identification of new leads
LeadFuze
Owler
6.7
List quality
LeadFuze
Owler
6.1
List upload/download
LeadFuze
Owler
7.9
Ideal customer targeting
LeadFuze
Owler
6.7
Load time/data access
LeadFuze
Owler
8.0

Sales Intelligence Data Standards

LeadFuze
Owler
5.8
Contact information
LeadFuze
Owler
4.2
Company information
LeadFuze
Owler
5.8
Industry information
LeadFuze
Owler
7.3

Data Augmentation & Lead Qualification

LeadFuze
Owler
7.5
Lead qualification process
LeadFuze
Owler
6.1
Smart lists and recommendations
LeadFuze
Owler
6.9
Salesforce integration
LeadFuze
Owler
9.5
Company/business profiles
LeadFuze
Owler
6.3
Alerts and reminders
LeadFuze
Owler
9.0
Data hygiene
LeadFuze
Owler
6.5
Automatic data refresh
LeadFuze
Owler
6.4
Tags
LeadFuze
Owler
8.5
Filters and segmentation
LeadFuze
Owler
7.9

Sales Intelligence Email Features

LeadFuze
Owler
8.6
Sales email templates
LeadFuze
Owler
8.6
Append emails to records
LeadFuze
Owler
8.6

Pros

LeadFuze

  • LeadFuze is easy to use. Like any software it takes a little getting used to.....but the product works and it is providing leads to help grow our business.
  • Support is quick and helpful. I even had the owner on chat with me a few times. You are going to get stuck once in a while. The LeadFuze support team with get you out of trouble and back making money.
  • There are a lot of good leads available. And more are added on a regular basis. Can't ask for more than that.
  • Cost is reasonable, especially when compared to PPC.
Doug Ellenberger | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

LeadFuze

  • We were doing simple text emails that were coming out of sales peoples inboxes so this functionality wasn't totally needed on our end at the moment, but we imagine that we would have wanted to do more with customizing emails in general.
Anonymous | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

LeadFuze

LeadFuze 6.4
Based on 1 answer
No answer on this topic is available.

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

LeadFuze

LeadFuze 7.3
Based on 1 answer
No answer on this topic is available.

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

LeadFuze

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

LeadFuze

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

LeadFuze

LeadFuze 9.0
Based on 12 answers
It is very rare for me to leave a 10 for a review, however LeadFuze customer support really deserves a 10. They are prompt at answering questions and offer advice on best practice for gathering data and outbound emails. Also, they provide regular updates regarding future updates to their platform. I highly recommend Leadfuze.
Sal Carrero | TrustRadius Reviewer

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

LeadFuze

LeadFuze 9.1
Based on 2 answers
No answer on this topic is available.

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

LeadFuze

I found LeadFuze a few years ago and have always looked to them first given the great product and customer service. I go in and out of active membership depending on what my consulting projects demand. Great value given the price point.
Adam Goodman | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

LeadFuze

  • The negative impact to us was in an (admittedly) reasonable upfront cost that we could have allocated to additional advertising that month.
  • The positive impact... how many clients do you need to get a positive ROI? We made it back and more in month 1.
  • We were very lucky to get in on the lifetime deal, so now we broke even on the cost of the software-- it's free forever!
Gareth Ellis | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

LeadFuze

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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