LeadLander vs. MapInfo Pro

LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.

Incentivized

MapInfo Pro is great for creating and editing spatial data and creating both simple and complex maps. I find it easy to locate tools now that the software has transitioned to a ribbon based toolbar. I also love that you can expand on functionality in MapInfo by adding third party tools as well.

Incentivized

• Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
• Leadlander is well designed and intuitive to use.
• Leadlander captures page data and referral that we wouldn't otherwise have.

Incentivized

• Gridding
• Format conversions
• Import of data is easy

Incentivized

• Be able to see the people in addition to the accounts.
• Integrate with our tech stack (it may but it's not a feature I am currently aware of).
• Better matching of IP addresses.

Incentivized

• The 3D capability in Datamine is a little outdated and hard to use
• The labelling can sometimes be a little hit and miss

Incentivized

Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

Incentivized

MapInfo Pro customer support has always been quick and very helpful with any issues I have had with the software. They usually get back to you about your enquiry within 24 hours and they also tend to follow up to make sure your issue was resolved. I find it refreshing to be able to contact their experts quickly and easily.

Incentivized

ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.

Incentivized

I find ArcGIS more comprehensive but with a more confusing interface; however this may be because I learned MapInfo first. Surfer and Global Mapper do more specific things better; but MapInfo is a good overall product for sophisticated GIS

Incentivized

• Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.

Incentivized

• Tracking of drilling programmes
• Gridding of data in the field
• Saves time on hand drawing maps

Incentivized