Leadspace vs. Listrak

No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.

Incentivized

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

Incentivized

• It is simple to use and comprehend.
• It enables data collection and analysis.
• It leads to growth and development. It applies to both contacts and accounts.
• It can enrich data based on company and individual, allowing businesses to better plan and execute.

Incentivized

• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

Incentivized

• In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.

• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Incentivized

Nothing else to add

1. This tool and database trumped others because of the flexible way in which they reported the data. 2. The team is helpful in figuring out our needs to give us the information we were looking for. 3. Their Account team is very helpful, responsive & fun to work. 4. It helps us create lookalike profiles and provide us with account and contact data that fit

Incentivized

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

Incentivized

• We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
• More customers took notice of our digital marketing efforts after we started using Reachforce.

Incentivized

• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.