LiftIgniter Real-time Personalization Platform vs. UserTesting

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

Testing Figma prototypes, websites, mobile apps works well. Testing remotely or in person works well. If the product is not completely prototyped or give extensive instruction, then the user can get stuck and abandon the test. When in person, it is easy to fix the problem, however if a test is remotely conducted, then when something goes wrong it might crash the entire test and a new test is then needed.

Incentivized

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
• UserTesting University is a great platform to learn how to use UT and general information about research.
• UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.

Incentivized

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
• Integration with newer payment methods and gift card services could expand the user base.
• Some products are business-critical and thus require sophisticated testing. This service could be added.

Incentivized

I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.

Incentivized

Initially, I found the platform daunting, having never used a comparable site. However, I attended a series of workshops hosted by the UserTesting team, and thanks to their expert approach, I picked it up very quickly—so much so that I can now confidently teach my colleagues how to use the platform effectively.

Incentivized

Never encountered any problems

Incentivized

Perfectly fine. Never had any problems.

Incentivized

The regular CSR check ins are appreciated. They want to help facilitate us using the product to its fullest capacity. We've had regular trainings and office hours that help our team use the product better. Power sessions are also always appreciated, even just to pulse check a test plan or a panel criteria. They're always available and very helpful.

Incentivized

From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.

Incentivized

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens

Incentivized

The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.

Incentivized

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• Increase in conversion rate of checkout completion following a redesign influenced by UserTesting through design iterations
• Decrease in customer complaints regarding the checkout (-83%) following its redesign
• Faster time to completion for AB Testing programme, and higher ROI as a result as tests had a higher chance of winning

Incentivized