Great all-round tool for for user research.
December 08, 2025
Great all-round tool for for user research.

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
We use UserTesting to test the usability of digital products such as websites, apps, and e-newsletters with users, including our own panels and UserTesting's user panel. We also conduct surveys, card-sorts, click-tests, and other forms of research. By doing this, we ensure our digital products work well for our target audiences.
Pros
- Moderated user-testing.
- Unmoderated user-testing.
- AI analysis of research.
Cons
- Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
- For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
- It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
- We have been able to update elements of our customer app with more confidence due to research conducted on UT, and this saves time, money, and stress within the business.
- We have been able to try out new ideas in prototypes with target audiences without doing a full build and launching it live, only to find it doesn't work or is not appealing to users. This saves time and money.
There's a huge benefit to the business in being able to prototype changes to existing apps and websites and also new experiences, and then being able to try these out with target audiences, get their reactions, glean insights, and then iterate again and again. This allows us to optimize user experiences before going into full design and development and going live. It also saves a great deal of time and money.
We evaluated a range of research tools within the UX team, including UserZoom, Lookback, Maze, Optimal Workshop, and UserTesting, and, in the end, concluded that UserTesting had the most comprehensive offer in the market. The only issue we found was that UserTesting appeared to be prohibitively expensive at first glance. In the end, however, the deal struck to get UserTesting for the UX team proved to be sufficiently competitive for us to proceed.
Do you think UserTesting delivers good value for the price?
Yes
Are you happy with UserTesting's feature set?
Yes
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
Yes
Would you buy UserTesting again?
Yes

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