Lightworks vs. Wistia

Lightworks is a great tool for a non-designer to use because it provides a number of tools and capabilities that can be quickly learned. For someone who is an advanced video editor, it may not provide every tool they will need. Given how much can be accomplished through the free version, I think it's a great tool for making simple videos for social media, YouTube and other basic applications.

Incentivized

For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.

Incentivized

• Drag and drop all videos easily.
• Easy to split videos and strip.
• You can work with multiple sequences.

Incentivized

• Wistia enables a lot of customization in the video player, making it personalized to your business.
• The user experience is pretty intuitive and easy to use without too much training.
• Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.

Incentivized

• I have had it crash on me while using; thought content is saved
• The user interface could be updated/modernized
• Hot-keys commands are not always intuitive

Incentivized

• Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
• Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
• Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.

Incentivized

Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.

Incentivized

Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.

Incentivized

After several years, we have not come across a situation for which Wistia was not available when needed.

Incentivized

I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.

Incentivized

We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.

Incentivized

We were in the process of changing our website so that took some time to get Wistia implemented in to our website.

Incentivized

Adobe is a great tool that is very competitive and I still use it depending on what PC I have on hand and how fast the job needs to get done but I selected Lightwork because I think that it is less complicated to browse and was able to learn the shortcuts fast, making my time more productive.

Incentivized

Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.

We use many platforms and Wistia has been a standout in terms of reliability and scaleability.

Incentivized

• It has helped us create more video content that we had not been able to do in the past
• Given that we can use the free version in almost every situation, there has been no direct cost to use

Incentivized

• Doubled lead capture from lead magnet on website from one year to the next.
• Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
• Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.

Incentivized