Listrak vs. Right On Interactive

Listrak

Right On Interactive

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Listrak	Score 10.0 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A
Right On Interactive	Score 4.1 out of 10	Mid-Size Companies (51-1,000 employees)	ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…	$500 up to 2 users, up to 10,000 contacts

Pricing

Listrak

Right On Interactive

Editions & Modules

No answers on this topic

Outreach: $500
up to 2 users, up to 10,000 contacts
Engagement: $900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing: $1,400
up to 10 users, up to 10,000 contacts

Offerings

Pricing Offerings
Listrak	Right On Interactive
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

All contracts are annual

More Pricing Information

Community Pulse
	Listrak	Right On Interactive
Considered Both Products	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?	Right On Interactive No answer on this topic

Features

Listrak

Right On Interactive

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Listrak - Ratings	Right On Interactive 7.0 Ratings 8% below category average
WYSIWYG email editor	00 Ratings	7.00 Ratings
Landing pages	00 Ratings	6.00 Ratings
Email deliverability reporting	00 Ratings	7.00 Ratings
Triggered drip sequences	00 Ratings	8.00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Listrak - Ratings	Right On Interactive 8.5 Ratings 9% above category average
Lead scoring and grading	00 Ratings	8.00 Ratings
Automated sales alerts and tasks	00 Ratings	9.00 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Listrak - Ratings	Right On Interactive 8.0 Ratings 8% above category average
Social profile integration	00 Ratings	8.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Listrak - Ratings	Right On Interactive 8.5 Ratings 15% above category average
Dashboards	00 Ratings	9.00 Ratings
Standard reports	00 Ratings	8.00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Listrak - Ratings	Right On Interactive 7.5 Ratings 1% above category average
Customizability	00 Ratings	7.00 Ratings
Integration with Salesforce.com	00 Ratings	8.00 Ratings

Best Alternatives
	Listrak	Right On Interactive
Small Businesses	Mautic Score 9.0 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	Criteo Commerce Growth Score 8.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Listrak	Right On Interactive
Likelihood to Recommend	7.1 (0 ratings)	7.0 (0 ratings)

User Testimonials
	Listrak	Right On Interactive
Likelihood to Recommend	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review	Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome. Incentivized Chris Theisen Director of Digital Communication Read full review
Pros	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review	It is able to pull in as many data sources as you would like. It is easy to connect data across multiple sources to create segments. Forces you to think about your customer lifecycle to get the most out of the software. Incentivized Chris Theisen Director of Digital Communication Read full review
Cons	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review	The interface is improving in recent months but it still has a way to go to catch up to competitors. The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data. Could use more integrations with marketing softwares. Incentivized Chris Theisen Director of Digital Communication Read full review
Alternatives Considered	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review	No answers on this topic
Return on Investment	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review	It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows. It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails. The time it took the marketing team to create the campaigns could've been faster. Incentivized Chris Theisen Director of Digital Communication Read full review
ScreenShots		Right On Interactive Screenshots