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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Salesforce CRM Analytics

    Score8.5 out of 10
    N/ASalesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.

    $125

    per month

    Pricing
    Looker StudioSalesforce CRM Analytics
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    No answers on this topic
    Offerings
    Pricing Offerings
    Looker StudioSalesforce CRM Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioSalesforce CRM Analytics
    Considered Both Products
    Google
    Chose Looker Studio
    Very good imo, and really cost-effective. With Salesforce, there is too much stubbornness when importing data from Microsoft suite applications, and Power BI is really expensive for a mid-sized organisation. Hence, I feel Looker Studio is actually worth the investment for …
    Incentivized
    Salesforce
    Chose Salesforce CRM Analytics
    Salesforce Analytics Cloud is easier to integrate with Salesforce since it has a native integration and connection point. It does lack in functionality compared to heavy tools like Tableau and Microstrategy. If you want more functionality and are not currently using Salesforce …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    91%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    Looker StudioSalesforce CRM Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Salesforce CRM Analytics
    7.8
    48 Ratings
    5% below category average
    Pixel Perfect reports6.643 Ratings7.541 Ratings
    Customizable dashboards7.361 Ratings8.548 Ratings
    Report Formatting Templates7.259 Ratings7.546 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Salesforce CRM Analytics
    7.8
    49 Ratings
    3% below category average
    Drill-down analysis6.851 Ratings8.548 Ratings
    Formatting capabilities7.057 Ratings7.548 Ratings
    Integration with R or other statistical packages7.129 Ratings7.537 Ratings
    Report sharing and collaboration9.759 Ratings7.546 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Salesforce CRM Analytics
    8.1
    47 Ratings
    1% below category average
    Publish to Web8.453 Ratings9.037 Ratings
    Publish to PDF8.753 Ratings7.044 Ratings
    Report Versioning8.139 Ratings8.543 Ratings
    Report Delivery Scheduling7.942 Ratings8.540 Ratings
    Delivery to Remote Servers7.524 Ratings7.534 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Salesforce CRM Analytics
    7.4
    45 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings8.042 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings6.540 Ratings
    Predictive Analytics5.330 Ratings7.042 Ratings
    Pattern Recognition and Data Mining6.36 Ratings8.02 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    -
    Ratings
    Salesforce CRM Analytics
    9.0
    48 Ratings
    6% above category average
    Multi-User Support (named login)00 Ratings9.046 Ratings
    Role-Based Security Model00 Ratings8.546 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.042 Ratings
    Report-Level Access Control00 Ratings9.02 Ratings
    Single Sign-On (SSO)00 Ratings9.541 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    -
    Ratings
    Salesforce CRM Analytics
    6.7
    45 Ratings
    15% below category average
    Responsive Design for Web Access00 Ratings7.543 Ratings
    Mobile Application00 Ratings7.034 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.539 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Looker Studio and Salesforce CRM Analytics
    Feature
    Looker Studio
    -
    Ratings
    Salesforce CRM Analytics
    8.2
    33 Ratings
    6% above category average
    REST API00 Ratings8.031 Ratings
    Javascript API00 Ratings8.529 Ratings
    iFrames00 Ratings8.525 Ratings
    Java API00 Ratings8.528 Ratings
    Themeable User Interface (UI)00 Ratings7.528 Ratings
    Customizable Platform (Open Source)00 Ratings8.527 Ratings
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    Looker StudioSalesforce CRM Analytics
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    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioSalesforce CRM Analytics
    Likelihood to Recommend
    8.3
    (63 ratings)
    9.1
    (51 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (14 ratings)
    8.5
    (10 ratings)
    Support Rating
    6.7
    (10 ratings)
    7.7
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.1
    (41 ratings)
    Data Sources
    -
    (0 ratings)
    7.7
    (41 ratings)
    User Testimonials
    Looker StudioSalesforce CRM Analytics
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Salesforce
    For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Salesforce
    • Interactive Dashboards, it [consists] of wide variety of charts
    • Data from different sources can be easily integrated with it
    • Security, it provides easy way to secure and share the information with the users
    • Support actions like opening hyperlink etc
    • Almost everything can be done from configuration
    • Data can easily be managed from dataflow.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Salesforce
    • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
    • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
    • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
    • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Salesforce
    For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
    Incentivized
    Read full review
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
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    Salesforce
    I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Salesforce
    An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Salesforce
    Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Salesforce
    • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
    Incentivized
    Read full review
    ScreenShots