Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Tableau Public
Score 8.8 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.
$0
per month
Pricing
LookerTableau Public
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LookerTableau Public
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerTableau Public
Considered Both Products
Looker
Chose Looker
It takes forever sometimes to have data ready in Tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Chose Looker
Looker is easier to use, faster helps save time at work, Robust data connections with R Studio are very important because we use this application in the company and other applications do not allow it, it has a scalable machine learning with integration of Google TensorFlow, …
Chose Looker
Looker was selected because of their willingness to work with us. They built a custom demo for us and showed us our data within the application.
Tableau Public

No answer on this topic

Top Pros
Top Cons
Features
LookerTableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.0
117 Ratings
2% below category average
Tableau Public
9.8
12 Ratings
17% above category average
Pixel Perfect reports7.495 Ratings9.710 Ratings
Customizable dashboards8.7116 Ratings10.012 Ratings
Report Formatting Templates7.9100 Ratings9.712 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
117 Ratings
1% above category average
Tableau Public
9.7
12 Ratings
19% above category average
Drill-down analysis8.1113 Ratings9.812 Ratings
Formatting capabilities7.4115 Ratings9.712 Ratings
Integration with R or other statistical packages8.147 Ratings9.59 Ratings
Report sharing and collaboration8.7117 Ratings9.811 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.5
113 Ratings
3% above category average
Tableau Public
9.5
11 Ratings
13% above category average
Publish to Web8.295 Ratings10.011 Ratings
Publish to PDF8.8101 Ratings10.09 Ratings
Report Versioning8.276 Ratings9.89 Ratings
Report Delivery Scheduling8.998 Ratings9.69 Ratings
Delivery to Remote Servers00 Ratings8.17 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
114 Ratings
17% below category average
Tableau Public
9.8
11 Ratings
20% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.9110 Ratings9.811 Ratings
Location Analytics / Geographic Visualization7.597 Ratings9.811 Ratings
Predictive Analytics4.66 Ratings9.79 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.3
113 Ratings
2% below category average
Tableau Public
-
Ratings
Multi-User Support (named login)8.8106 Ratings00 Ratings
Role-Based Security Model8.093 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.2107 Ratings00 Ratings
Report-Level Access Control8.145 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
84 Ratings
30% below category average
Tableau Public
-
Ratings
Responsive Design for Web Access6.781 Ratings00 Ratings
Mobile Application5.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.575 Ratings00 Ratings
Best Alternatives
LookerTableau Public
Small Businesses
BrightGauge
BrightGauge
Score 8.9 out of 10
Supermetrics
Supermetrics
Score 9.4 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 9.4 out of 10
Enterprises
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
Dataiku
Dataiku
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookerTableau Public
Likelihood to Recommend
8.5
(118 ratings)
8.5
(14 ratings)
Likelihood to Renew
9.3
(8 ratings)
9.1
(2 ratings)
Usability
8.8
(12 ratings)
10.0
(5 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
9.6
(6 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
9.1
(2 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerTableau Public
Likelihood to Recommend
Google
As a Sales, it suited me to use such well-developed software with a nice dashboard that could navigate between my prospects, visualize the numbers of clients, and check my achievements for each quarter. That would help me understand my performance and record the data I needed for myself as a salesperson.
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Tableau
Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
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Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Tableau
  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
Read full review
Cons
Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
Read full review
Tableau
  • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
  • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
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Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Tableau
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
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Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Tableau
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
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Reliability and Availability
Google
No objections
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Tableau
No answers on this topic
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Tableau
No answers on this topic
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Tableau
I have not yet required to contact support as the documentation and help i found online has always worked so far
Read full review
Online Training
Google
No answers on this topic
Tableau
I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
Read full review
Implementation Rating
Google
Very satisfied, easy to implement
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Tableau
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
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Alternatives Considered
Google
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be accessed by multiple people. The reporting system is perfect and has a wide range of options/reporting options that can be implemented.
Read full review
Tableau
Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
Read full review
Contract Terms and Pricing Model
Google
Perfect price to performance
Read full review
Tableau
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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Tableau
  • Tableau Public visualizations have helped drive traffic to our content and sites
  • The lack of cost means it's easy to demonstrate our experience to attract paying clients
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.