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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Tableau Public

    Score9.9 out of 10
    N/ATableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.

    $0

    per month

    Pricing
    LookerTableau Public
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LookerTableau Public
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerTableau Public
    Considered Both Products
    Google
    Chose Looker
    It takes forever sometimes to have data ready in Tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
    Incentivized
    Chose Looker
    Looker is easier to use, faster helps save time at work, Robust data connections with R Studio are very important because we use this application in the company and other applications do not allow it, it has a scalable machine learning with integration of Google TensorFlow, …
    Incentivized
    Chose Looker
    Looker was selected because of their willingness to work with us. They built a custom demo for us and showed us our data within the application.
    Incentivized
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    No answers on this topic
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    LookerTableau Public
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Tableau Public
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    Tableau Public
    9.8
    12 Ratings
    19% above category average
    Pixel Perfect reports6.5110 Ratings9.710 Ratings
    Customizable dashboards8.2133 Ratings10.012 Ratings
    Report Formatting Templates7.5115 Ratings9.712 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Tableau Public
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    Tableau Public
    9.7
    12 Ratings
    21% above category average
    Drill-down analysis6.3128 Ratings9.812 Ratings
    Formatting capabilities6.6130 Ratings9.712 Ratings
    Integration with R or other statistical packages5.655 Ratings9.59 Ratings
    Report sharing and collaboration8.8131 Ratings9.811 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Tableau Public
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    Tableau Public
    9.5
    11 Ratings
    15% above category average
    Publish to Web7.7105 Ratings10.011 Ratings
    Publish to PDF7.8113 Ratings10.09 Ratings
    Report Versioning7.984 Ratings9.89 Ratings
    Report Delivery Scheduling8.2110 Ratings9.69 Ratings
    Delivery to Remote Servers00 Ratings8.17 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Tableau Public
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    Tableau Public
    9.8
    11 Ratings
    23% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings9.811 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings9.811 Ratings
    Predictive Analytics4.66 Ratings9.79 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Tableau Public
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    Tableau Public
    -
    Ratings
    Multi-User Support (named login)7.5120 Ratings00 Ratings
    Role-Based Security Model7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings00 Ratings
    Report-Level Access Control7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Tableau Public
    Feature
    Looker
    5.2
    95 Ratings
    40% below category average
    Tableau Public
    -
    Ratings
    Responsive Design for Web Access4.991 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings00 Ratings
    Best Alternatives
    LookerTableau Public
    Small Businesses
    Cyfe
    Score4 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Jet Reports
    Score9.5 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Kibana
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerTableau Public
    Likelihood to Recommend
    8.0
    (134 ratings)
    8.5
    (14 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    9.1
    (2 ratings)
    Usability
    8.8
    (12 ratings)
    10.0
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    9.6
    (6 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    8.2
    (9 ratings)
    Data Sources
    7.3
    (51 ratings)
    8.8
    (9 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LookerTableau Public
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
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    Tableau
    Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
    Read full review
    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Tableau
    • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
    • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
    • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
    Incentivized
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    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    Tableau
    • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
    • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
    Incentivized
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    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Tableau
    It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
    Read full review
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Tableau
    Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
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    Reliability and Availability
    Google
    No objections
    Incentivized
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    Tableau
    No answers on this topic
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Tableau
    No answers on this topic
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Tableau
    I have not yet required to contact support as the documentation and help i found online has always worked so far
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Tableau
    I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
    Read full review
    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
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    Tableau
    Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    Tableau
    Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
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    Tableau
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    Tableau
    • Tableau Public visualizations have helped drive traffic to our content and sites
    • The lack of cost means it's easy to demonstrate our experience to attract paying clients
    Incentivized
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    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.