Lotame vs. PrestoDB (or Presto)

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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Presto is for interactive simple queries, where Hive is for reliable processing. If you have a fact-dim join, presto is great..however for fact-fact joins presto is not the solution.. Presto is a great replacement for proprietary technology like Vertica

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• Linking, embedding links and adding images is easy enough.
• Once you have become familiar with the interface, Presto becomes very quick & easy to use (but, you have to practice & repeat to know what you are doing - it is not as intuitive as one would hope).
• Organizing & design is fairly simple with click & drag parameters.

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• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• Presto was not designed for large fact fact joins. This is by design as presto does not leverage disk and used memory for processing which in turn makes it fast.. However, this is a tradeoff..in an ideal world, people would like to use one system for all their use cases, and presto should get exhaustive by solving this problem.
• Resource allocation is not similar to YARN and presto has a priority queue based query resource allocation..so a query that takes long takes longer...this might be alleviated by giving some more control back to the user to define priority/override.
• UDF Support is not available in presto. You will have to write your own functions..while this is good for performance, it comes at a huge overhead of building exclusively for presto and not being interoperable with other systems like Hive, SparkSQL etc.

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Lotame has been an excellent partner with MMP

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There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

Presto is good for a templated design appeal. You cannot be too creative via this interface - but, the layout and options make the finalized visual product appealing to customers. The other design products I use are for different purposes and not really comparable to Presto.

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• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• Presto has helped scale Uber's interactive data needs. We have migrated a lot out of proprietary tech like Vertica.
• Presto has helped build data driven applications on its stack than maintain a separate online/offline stack.
• Presto has helped us build data exploration tools by leveraging it's power of interactive and is immensely valuable for data scientists.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info