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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lotame

    Score8.8 out of 10
    N/ALotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A

    Amazon Redshift

    Score8.9 out of 10
    N/AAmazon Redshift is a hosted data warehouse solution, from Amazon Web Services.

    $0.24

    per GB per month

    Pricing
    LotameAmazon Redshift
    Editions & Modules
    No answers on this topic
    Redshift Managed Storage
    $0.24
    per GB per month
    Current Generation
    $0.25 - $13.04
    per hour
    Previous Generation
    $0.25 - $4.08
    per hour
    Redshift Spectrum
    $5.00
    per terabyte of data scanned
    Offerings
    Pricing Offerings
    LotameAmazon Redshift
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LotameAmazon Redshift
    Considered Both Products
    Lotame
    No answer on this topic
    Amazon AWS
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    78%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    82%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    78%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    16 Answers
    Features
    LotameAmazon Redshift
    Data Collection
    Comparison of Data Collection features of Lotame and Amazon Redshift
    Feature
    Lotame
    6.3
    8 Ratings
    26% below category average
    Amazon Redshift
    -
    Ratings
    Collection of first-party data6.08 Ratings00 Ratings
    Collection of third-party data9.07 Ratings00 Ratings
    Access to Third-party Data Providers4.08 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Lotame and Amazon Redshift
    Feature
    Lotame
    7.7
    8 Ratings
    7% below category average
    Amazon Redshift
    -
    Ratings
    Audience taxonomy7.08 Ratings00 Ratings
    Tag Management8.07 Ratings00 Ratings
    Data Analysis Dashboard8.08 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Lotame and Amazon Redshift
    Feature
    Lotame
    6.0
    7 Ratings
    28% below category average
    Amazon Redshift
    -
    Ratings
    Data Transfer5.06 Ratings00 Ratings
    DSP integration7.07 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Lotame and Amazon Redshift
    Feature
    Lotame
    6.5
    8 Ratings
    19% below category average
    Amazon Redshift
    -
    Ratings
    Campaign Analytics6.06 Ratings00 Ratings
    Audience Analytics7.08 Ratings00 Ratings
    Best Alternatives
    LotameAmazon Redshift
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Snowflake
    Score8.7 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Snowflake
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LotameAmazon Redshift
    Likelihood to Recommend
    8.0
    (8 ratings)
    9.0
    (38 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (10 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.0
    (7 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    LotameAmazon Redshift
    Likelihood to Recommend
    Lotame
    Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
    Incentivized
    Read full review
    Amazon AWS
    If the number of connections is expected to be low, but the amounts of data are large or projected to grow it is a good solutions especially if there is previous exposure to PostgreSQL. Speaking of Postgres, Redshift is based on several versions old releases of PostgreSQL so the developers would not be able to take advantage of some of the newer SQL language features. The queries need some fine-tuning still, indexing is not provided, but playing with sorting keys becomes necessary. Lastly, there is no notion of the Primary Key in Redshift so the business must be prepared to explain why duplication occurred (must be vigilant for)
    Incentivized
    Read full review
    Pros
    Lotame
    • Its ability to show different affinities of audience segments
    • Creating and customizing audience segments
    • Great reporting features to help learn more about audience segments and media performance
    Incentivized
    Read full review
    Amazon AWS
    • [Amazon] Redshift has Distribution Keys. If you correctly define them on your tables, it improves Query performance. For instance, we can define Mapping/Meta-data tables with Distribution-All Key, so that it gets replicated across all the nodes, for fast joins and fast query results.
    • [Amazon] Redshift has Sort Keys. If you correctly define them on your tables along with above Distribution Keys, it further improves your Query performance. It also has Composite Sort Keys and Interleaved Sort Keys, to support various use cases
    • [Amazon] Redshift is forked out of PostgreSQL DB, and then AWS added "MPP" (Massively Parallel Processing) and "Column Oriented" concepts to it, to make it a powerful data store.
    • [Amazon] Redshift has "Analyze" operation that could be performed on tables, which will update the stats of the table in leader node. This is sort of a ledger about which data is stored in which node and which partition with in a node. Up to date stats improves Query performance.
    Incentivized
    Read full review
    Cons
    Lotame
    • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
    Incentivized
    Read full review
    Amazon AWS
    • We've experienced some problems with hanging queries on Redshift Spectrum/external tables. We've had to roll back to and old version of Redshift while we wait for AWS to provide a patch.
    • Redshift's dialect is most similar to that of PostgreSQL 8. It lacks many modern features and data types.
    • Constraints are not enforced. We must rely on other means to verify the integrity of transformed tables.
    Incentivized
    Read full review
    Usability
    Lotame
    No answers on this topic
    Amazon AWS
    Just very happy with the product, it fits our needs perfectly. Amazon pioneered the cloud and we have had a positive experience using RedShift. Really cool to be able to see your data housed and to be able to query and perform administrative tasks with ease.
    Incentivized
    Read full review
    Support Rating
    Lotame
    Lotame has been an excellent partner with MMP
    Incentivized
    Read full review
    Amazon AWS
    The support was great and helped us in a timely fashion. We did use a lot of online forums as well, but the official documentation was an ongoing one, and it did take more time for us to look through it. We would have probably chosen a competitor product had it not been for the great support
    Incentivized
    Read full review
    Alternatives Considered
    Lotame
    There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
    Read full review
    Amazon AWS
    Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS).
    Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again.
    Than Hive: Hive is great if you are in the PB+ range, but latencies tend to be much slower than Redshift and it is not suited for ad-hoc applications.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Lotame
    No answers on this topic
    Amazon AWS
    Redshift is relatively cheaper tool but since the pricing is dynamic, there is always a risk of exceeding the cost. Since most of our team is using it as self serve and there is no continuous tracking by a dedicated team, it really needs time & effort on analyst's side to know how much it is going to cost.
    Incentivized
    Read full review
    Return on Investment
    Lotame
    • Helped us increase data revenue via their unbranded exchange.
    • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
    Read full review
    Amazon AWS
    • Our company is moving to the AWS infrastructure, and in this context moving the warehouse environments to Redshift sounds logical regardless of the cost.
    • Development organizations have to operate in the Dev/Ops mode where they build and support their apps at the same time.
    • Hard to estimate the overall ROI of moving to Redshift from my position. However, running Redshift seems to be inexpensive compared to all the licensing and hardware costs we had on our RDBMS platform before Redshift.
    Incentivized
    Read full review
    ScreenShots